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GHD
Claimed Business
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AI Review Summary
Based on recent customer reviews, GHD faces significant criticism around product durability and after-sales support in South Africa. Multiple customers report their straighteners failing shortly after the two-year warranty expires, raising concerns that products are not built to last given their premium pricing. Frustrated reviewers also highlight poor customer service responsiveness, with unresolved emails, missing orders, and refund delays compounding dissatisfaction. Loyal customers express feeling undervalued when seeking help. A small number of reviewers praise the longevity of older models and commend swift assistance from specific support agents.
Performance(last 12 months):
TrustIndex
0
Ranking
#53
in Retail
NPS Score
-72
Recommended: Unlikely
Review Distribution
1.3|10 Reviews
Jun '25 - May '26
5(0%)
4(10%)
3(0%)
2(0%)
1(90%)
5(0%)
4(10%)
3(0%)
2(0%)
1(90%)
Frequently Asked Questions About GHD
Based on recent customer reviews, GHD faces significant criticism around product durability and after-sales support in South Africa. Multiple customers report their straighteners failing shortly after the two-year warranty expires, raising concerns that products are not built to last given their premium pricing. Frustrated reviewers also highlight poor customer service responsiveness, with unresolved emails, missing orders, and refund delays compounding dissatisfaction. Loyal customers express feeling undervalued when seeking help. A small number of reviewers praise the longevity of older models and commend swift assistance from specific support agents.
GHD has a TrustIndex of 0 out of 10 on Hellopeter, based on 10 reviews in the last 12 months. Hellopeter has tracked GHD across 247 total reviews. How is the TrustIndex calculated? →
Recent reviews (10)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceGM
Gabi M
1 reviews | Active since Jan 2020
9 Feb 2026, 10:51
GHD customer service
I’ve been a loyal GHD user I have the hairdryers, brushes, everything but I’m very disappointed. My previous GHD broke down in the middle of last year, and when I got my invoice this weekend, I realized the warranty had already expired. Now my current GHD styler has also stopped working. Both times, I barely used the products, and when I contacted GHD, I couldn’t get any help. I don’t recommend buying a GHD if this is what to expect having to replace products that hardly get used is frustrating. If nothing is done, I’ll have to find another brand that actually stands behind its products. I really hope GHD will step in and repair or replace my styler, to show they value loyal customers like me.
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Gabi M
1 reviews | Active since Jan 2020
9 Feb 2026, 10:51
GHD customer service
I’ve been a loyal GHD user I have the hairdryers, brushes, everything but I’m very disappointed. My previous GHD broke down in the middle of last year, and when I got my invoice this weekend, I realized the warranty had already expired. Now my current GHD styler has also stopped working. Both times, I barely used the products, and when I contacted GHD, I couldn’t get any help. I don’t recommend buying a GHD if this is what to expect having to replace products that hardly get used is frustrating. If nothing is done, I’ll have to find another brand that actually stands behind its products. I really hope GHD will step in and repair or replace my styler, to show they value loyal customers like me.
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Consumer C
1 reviews | Active since Jan 2020
27 Jan 2026, 14:27
LACK of customer service assistance - GHD SOUTH AFRICA
I contacted customer services via their email adress 13January. I am still waiting for proper assistance and for my issue to be resolved. "Candice" has been the one replying and she just does not resolve it. She sends short answers, answers half and now she just does not respond. I am extremely unhappy with GHD South Africa.
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Consumer C
1 reviews | Active since Jan 2020
27 Jan 2026, 14:27
LACK of customer service assistance - GHD SOUTH AFRICA
I contacted customer services via their email adress 13January. I am still waiting for proper assistance and for my issue to be resolved. "Candice" has been the one replying and she just does not resolve it. She sends short answers, answers half and now she just does not respond. I am extremely unhappy with GHD South Africa.
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Replies (0)RP
Renuka P
1 reviews | Active since Jan 2020
20 Jan 2026, 08:26
Ghd hair straightener faulty twice within 6 month period.
GHD worst hair straightener i purchased. I purchased a ghd in April 2025 for my birthday. Within a few months it gave me issues it was faulty, It was replaced in October 2025. It is now January 2026 and I have the exact sale problem with the straightner. I have requested a refund but they are not willing to help to me. The is worst service I have received from such a reputable brand that costs me thousands of rands. Many people told me not to purchase from them because the quality of the products are not the same anymore. I am very disgusted with the service I received I will never ever recommend this brand to anyone. I had. Silver bullet before I purchased the ghd and I never had any problems it was working perfectly for a couple of years Mind you the ghd was hardly used I only used it once a week and this is the experience I had. Pathetic service and not a reliable brand at all.
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Renuka P
1 reviews | Active since Jan 2020
20 Jan 2026, 08:26
Ghd hair straightener faulty twice within 6 month period.
GHD worst hair straightener i purchased. I purchased a ghd in April 2025 for my birthday. Within a few months it gave me issues it was faulty, It was replaced in October 2025. It is now January 2026 and I have the exact sale problem with the straightner. I have requested a refund but they are not willing to help to me. The is worst service I have received from such a reputable brand that costs me thousands of rands. Many people told me not to purchase from them because the quality of the products are not the same anymore. I am very disgusted with the service I received I will never ever recommend this brand to anyone. I had. Silver bullet before I purchased the ghd and I never had any problems it was working perfectly for a couple of years Mind you the ghd was hardly used I only used it once a week and this is the experience I had. Pathetic service and not a reliable brand at all.
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Starling H
1 reviews | Active since Jan 2020
15 Dec 2025, 05:55
Parcel or waybill number never received - ****
Urgent: Inquiry About Missing Order and Request for a refund. I am writing to urgently address an issue with my recent order that I placed on the 27th of November. I received confirmation that my purchase was received and that the parcel was dispatched on the 1st of December. However, to date, I have not received any waybill number, and the parcel has not arrived. This is all I have received: YOUR ORDER: ********* Ordered on 2025-11-27 You can track your order online using this code: x̌********* I have made several attempts to contact both your customer service team and the courier company, but unfortunately, I have not received any response or assistance. This delay is causing significant frustration, and I am now requesting either an immediate update on the delivery or a full refund of my purchase. I will have to open and report a case of theft to the police and the bank should I not receive an answer/ refund today. As this is really starting to look like I was ****med by GHD. Please prioritize this matter and let me know the next steps to resolve it as quickly as possible. I appreciate your immediate attention to this issue. Thank you for your help. Sincerely, Starling Starling Halliday 076 511 9604 On Sat, 13 Dec 2025, 08:17 ghd, <support@customerghd.zendesk.com> wrote: Your request (#2709970) has been updated. To add additional comments, reply to this email Starling Halliday 13 Dec 2025, 06:17 UTC Good day Still no update? Kind Regards Starling Halliday 076 511 9604 Kelleigh (ghd) 12 Dec 2025, 06:42 UTC Good morning Starling, I assure you that this is certainly not a ****. I have contacted the warehouse and the couriers to investigate the situation. It seems that they may have utilized a different waybill number for your order. I will update you shortly. Best regards. Starling Halliday 12 Dec 2025, 03:34 UTC Good day I still have not received my order, and I am not getting any feedback. Please urgently assist me. I can't get throught to Skynet. I'm really starting to worry that this was ****. It's money I can't afford to lose as this was supposed to be a birthday gift to my daughter turning 16. YOUR ORDER: ***x Ordered on 2025-11-27 You can track your order online using this code: ***xx Please let me know when I will receive my order or refund me. Kind Regards Starling Halliday 076 511 9604 Starling Halliday 11 Dec 2025, 13:37 UTC ******x Kind Regards Starling Halliday 076 511 9604 Kelleigh (ghd) 11 Dec 2025, 12:57 UTC Good afternoon Starling, Could you please provide me with your order number so that I can assist you further? Best regards. Starling Halliday 11 Dec 2025, 12:23 UTC I still have not received my order, and I can't track it, what is happening? ©2025 Jemella Group Ltd All rights reserved [5D4YDD-G2L6G]
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Starling H
1 reviews | Active since Jan 2020
15 Dec 2025, 05:55
Parcel or waybill number never received - ****
Urgent: Inquiry About Missing Order and Request for a refund. I am writing to urgently address an issue with my recent order that I placed on the 27th of November. I received confirmation that my purchase was received and that the parcel was dispatched on the 1st of December. However, to date, I have not received any waybill number, and the parcel has not arrived. This is all I have received: YOUR ORDER: ********* Ordered on 2025-11-27 You can track your order online using this code: x̌********* I have made several attempts to contact both your customer service team and the courier company, but unfortunately, I have not received any response or assistance. This delay is causing significant frustration, and I am now requesting either an immediate update on the delivery or a full refund of my purchase. I will have to open and report a case of theft to the police and the bank should I not receive an answer/ refund today. As this is really starting to look like I was ****med by GHD. Please prioritize this matter and let me know the next steps to resolve it as quickly as possible. I appreciate your immediate attention to this issue. Thank you for your help. Sincerely, Starling Starling Halliday 076 511 9604 On Sat, 13 Dec 2025, 08:17 ghd, <support@customerghd.zendesk.com> wrote: Your request (#2709970) has been updated. To add additional comments, reply to this email Starling Halliday 13 Dec 2025, 06:17 UTC Good day Still no update? Kind Regards Starling Halliday 076 511 9604 Kelleigh (ghd) 12 Dec 2025, 06:42 UTC Good morning Starling, I assure you that this is certainly not a ****. I have contacted the warehouse and the couriers to investigate the situation. It seems that they may have utilized a different waybill number for your order. I will update you shortly. Best regards. Starling Halliday 12 Dec 2025, 03:34 UTC Good day I still have not received my order, and I am not getting any feedback. Please urgently assist me. I can't get throught to Skynet. I'm really starting to worry that this was ****. It's money I can't afford to lose as this was supposed to be a birthday gift to my daughter turning 16. YOUR ORDER: ***x Ordered on 2025-11-27 You can track your order online using this code: ***xx Please let me know when I will receive my order or refund me. Kind Regards Starling Halliday 076 511 9604 Starling Halliday 11 Dec 2025, 13:37 UTC ******x Kind Regards Starling Halliday 076 511 9604 Kelleigh (ghd) 11 Dec 2025, 12:57 UTC Good afternoon Starling, Could you please provide me with your order number so that I can assist you further? Best regards. Starling Halliday 11 Dec 2025, 12:23 UTC I still have not received my order, and I can't track it, what is happening? ©2025 Jemella Group Ltd All rights reserved [5D4YDD-G2L6G]
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Miss J Miss J
1 reviews | Active since Jan 2020
3 Dec 2025, 13:22
GHD poor service
I purchased a hairdryer from GHD and the discount code didn’t go through. I called GHD and they told me to purchase it again and they would refund me. They made a mistake and didn’t do the cancellation - instead this was shipped and I still do not have my refund!!!!!!!! This is very frustrating from as this should have been resolved on the same day.
Helpful (0)
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Miss J Miss J
1 reviews | Active since Jan 2020
3 Dec 2025, 13:22
GHD poor service
I purchased a hairdryer from GHD and the discount code didn’t go through. I called GHD and they told me to purchase it again and they would refund me. They made a mistake and didn’t do the cancellation - instead this was shipped and I still do not have my refund!!!!!!!! This is very frustrating from as this should have been resolved on the same day.
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Tanya H
1 reviews | Active since Jan 2020
16 Oct 2025, 08:11
Very poor quality - GHD has a 2 year guarantee for a reason, it only lasts so long!
I am EXTREMELY disappointed in the GHD hair straightener as their quality is DEFINETLY NOT worth the price you pay. My straightener bought in Dec 2022 has just broke which is 10 months after the 2 years warranty expired and I only straightener my hair once a week at most as I'm very pro-healthy hair, its barely been used. PLEASE DO NOT BUT A GHD AS THEY ARE ONLY made to last 2 years therefore only a 2 year guarantee. I'm highly disappointed and GHD will never receive my support ever again and I will also ensure I communicate to friends and family that I highly suggest they DO NOT get GHD straighteners, which some already also has bad experiences of their own. It really seems from feedback on this platform and word of mouth that GHD is certainly getting a reputation.
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Tanya H
1 reviews | Active since Jan 2020
16 Oct 2025, 08:11
Very poor quality - GHD has a 2 year guarantee for a reason, it only lasts so long!
I am EXTREMELY disappointed in the GHD hair straightener as their quality is DEFINETLY NOT worth the price you pay. My straightener bought in Dec 2022 has just broke which is 10 months after the 2 years warranty expired and I only straightener my hair once a week at most as I'm very pro-healthy hair, its barely been used. PLEASE DO NOT BUT A GHD AS THEY ARE ONLY made to last 2 years therefore only a 2 year guarantee. I'm highly disappointed and GHD will never receive my support ever again and I will also ensure I communicate to friends and family that I highly suggest they DO NOT get GHD straighteners, which some already also has bad experiences of their own. It really seems from feedback on this platform and word of mouth that GHD is certainly getting a reputation.
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Replies (0)MN
Marisa N
1 reviews | Active since Jan 2020
27 Aug 2025, 11:18
GHD never again
I am very disappointed in the GHD hair straighteners. They are not as good as they used to be. Mine broke 3 months after the 2 years warranty expired. So are they now making hair straighteners that only lasts 2 years? GHD also don't do repairs anymore. You pay a fortune to get a proper GHD that will break after 2 years. I think that is unacceptable.
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Marisa N
1 reviews | Active since Jan 2020
27 Aug 2025, 11:18
GHD never again
I am very disappointed in the GHD hair straighteners. They are not as good as they used to be. Mine broke 3 months after the 2 years warranty expired. So are they now making hair straighteners that only lasts 2 years? GHD also don't do repairs anymore. You pay a fortune to get a proper GHD that will break after 2 years. I think that is unacceptable.
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Jadine D
1 reviews | Active since Jan 2020
3 Aug 2025, 11:55
Still working after so may years!!!
10+ Years and still going strong!!! I bought my GHD back in 2008 and i must say that i cannot go anywhere without my beloved straightener. I still use the original GHD model and cannot think to replace the GHD with a different brand. I did at one point thought i lost my device as it went through a full cycle of the washing machine BUT just a few days and a good clean and it was back to work. Only reason i give 4 stars is due to pricing of new devices, if i am in need to upgrade as i am hoping my original model works forever as replacing it is too much for my pocket. Other than pricing, i have tested the newer models and must say not disappointed at all
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Jadine D
1 reviews | Active since Jan 2020
3 Aug 2025, 11:55
Still working after so may years!!!
10+ Years and still going strong!!! I bought my GHD back in 2008 and i must say that i cannot go anywhere without my beloved straightener. I still use the original GHD model and cannot think to replace the GHD with a different brand. I did at one point thought i lost my device as it went through a full cycle of the washing machine BUT just a few days and a good clean and it was back to work. Only reason i give 4 stars is due to pricing of new devices, if i am in need to upgrade as i am hoping my original model works forever as replacing it is too much for my pocket. Other than pricing, i have tested the newer models and must say not disappointed at all
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