New look, new recipe and no longer a customer

I used to buy it occasionally because it was one of the ice-creams with a low overall kilojoule count. Taste was fine, nothing special. They now have a "new look" which also seems to include a new recipe based on the one tub i bought with a way higher sugar and overall calorie count. It doesn't taste any better, just has more empty calories it seems. So not buying it again. Think if they had just upped the fat content like another gram or two per 100g it would have given the ice-cream a fuller creamier taste without the calories going up by almost double.