Disturbing add

<p>I logged a complaint via email to the ASASA on the 12th of May 2016 and recieved no reply, i then logged a complaint on their website on the 17th of May 2016 and to this day (25/05/2016) i have not recived any feedback from them. Not even to say they have recived my complaint and will get back to me.</p> <p> </p> <p>My complaint was about a disturbing add, that is on tv, the radio and billboards.</p> <p>My complaint: </p> <p> </p> <p>Good day</p> <p> </p> <p>I would like to log a complaint about the seat belt campaign.</p> <p>The message they are trying  to give people is that you can cause more damage in not wearing your seat belt. Even cause someone to die.</p> <p> </p> <p>On the radio there is a advert of a man telling a story of how he ****ed his girlfriend, kid and the driver of the car, by not wearing his seatbelt. I think he says that he broke her skull and I’m not sure what happened to the kid. My problem is not that you put these adds on the radio, my problem is with the sound effects that goes with it. The sound of breaking bones. It’s disturbing to me and to children.</p> <p> </p> <p>Then in Stellenbosch is a billboard, also about not wearing a seatbelt. The billboard has a photo of a woman wearing her seatbelt, but she is dead. It’s a graphic photo that shows cuts in her face and blood coming from her nose. My 7 year old child saw this and for a week now she is having nightmares of this lady.</p> <p> </p> <p>Not to ,mention the first kiss ad…</p> <p> </p> <p>It just blows my mind how the ones making these adds doesn’t sit and think, wait, will this be appropriate for children?...</p> <p> </p> <p>I support the campaign for wearing seat belts, but I am sure there is another way of bringing the message across to people, one less graphic and disturbing.</p> <p> </p> <p>The soapy 7de Laan was fined R15 000 for a violent scene and yet they show an age restriction of 13V before the soapy starts. I understand that the 13V was not on the screen when that scene was showing but a parent is not supposed to let their children watch the show if they are under 13 because it says at the beginning that there may be violent scenes.</p> <p>That was a man strangling a woman and wanting to through her off a building, compared to a disturbing picture of a dead woman or a violent accident or cracking sound of someone’s skull breaking?</p> <p>What’s the age restriction on billboards? Are we as parents supposed to close our children’s eyes every time we see a billboard coming up?</p>