Over charged for rim

Bought rim for Ford Ecosport. I paid R3799.22. When opening box at tyre shop it had a bend. Clearly a reconditioned rim. It was easily fixed. My concern is that a year ago i paid R890 for a rim at Ermelo. I also phoned another Ford agency and they quoted approx R2400 for a new rim. I was clearly overcharged by a substantial amount. After phoning spares they were not helpfull .