Blue Ribbon
Claimed Business
AI Review Summary
Based on recent customer reviews, Blue Ribbon faces significant customer dissatisfaction across multiple areas. Product quality concerns dominate, including bread going mouldy before its best-before date, foreign objects found in loaves, black discolouration on slices, and inconsistent dough mixing. Customers also express frustration with the new bag sealer replacing the traditional plastic clip. Delivery driver behaviour, including traffic violations and misuse of disabled parking, has drawn repeated complaints. A recurring theme is poor customer service responsiveness, with multiple reviewers reporting unanswered emails and unresolved complaints, further eroding long-standing brand loyalty.
Performance(last 12 months):
0Trustindex Rating
#53Ranked In Retail
7 hours 26 minutesAverage Time To Reply
-75 NPSRecommended: Unlikely
Replied to 80% of negative reviews
Typically takes less than 6 hours 58 min to reply
TrustIndex
0
Score
Ranking
#53
in Retail
Avg Reply
7 hours 26 minutes
NPS Score
-75
Recommended: Unlikely
Replied to 80% of negative reviews
Typically takes less than 6 hours 58 min to reply
Review Distribution
1.8|13 Reviews
May '25 - Apr '26
5(7.7%)
4(15.4%)
3(0%)
2(0%)
1(76.9%)
5(7.7%)
4(15.4%)
3(0%)
2(0%)
1(76.9%)
Frequently Asked Questions About Blue Ribbon
Based on recent customer reviews, this business delivers a consistently strong customer experience anchored by outstanding agent quality and rapid communication. Customers frequently name individual consultants and praise their friendliness, patience, and professionalism. Recurring praise is given to claims and roadside assistance, though a vocal minority report frustrating delays, rejected claims, and poor transparency around premium increases.
Hellopeter's TrustIndex is a 0–10 score based on review star ratings, reply speed, and recent activity over the last 12 months. How is the TrustIndex calculated? →
Recent reviews (13)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceTM
Tebogo M
1 reviews | Active since Jan 2020
19 Mar 2026, 00:56
The new seal sets the standard.
I would like to commend the introduction of the new tape/adhesive bread bag seal. I personally prefer this seal as it gives me confidence that the product has not been tampered with. In today’s environment, product integrity is very important, and this seal really sets the brand apart. I’ve become so used to it that when I come across the old plastic clip in some stores, I actually hesitate to buy because I’m unsure about the product’s authenticity. That said, I would appreciate consistency across all stores in using the new seal. It would also be great if it could be made slightly easier to open and reseal without losing its effectiveness. Overall, I fully support this improvement it’s a great step forward and deserves recognition.
Helpful (0)
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Tebogo M
1 reviews | Active since Jan 2020
19 Mar 2026, 00:56
The new seal sets the standard.
I would like to commend the introduction of the new tape/adhesive bread bag seal. I personally prefer this seal as it gives me confidence that the product has not been tampered with. In today’s environment, product integrity is very important, and this seal really sets the brand apart. I’ve become so used to it that when I come across the old plastic clip in some stores, I actually hesitate to buy because I’m unsure about the product’s authenticity. That said, I would appreciate consistency across all stores in using the new seal. It would also be great if it could be made slightly easier to open and reseal without losing its effectiveness. Overall, I fully support this improvement it’s a great step forward and deserves recognition.
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Replies (0)SS
Sharon S
1 reviews | Active since Jan 2020
10 Mar 2026, 16:09
Blue ribbon turned my bad experience into a positive one 🥴
After the bad experience I had a couple of times with this product in February this year, I must say it took a while however they turned it around for me I received full feedback and a apology and a voucher from them! Thank you
Helpful (0)
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Sharon S
1 reviews | Active since Jan 2020
10 Mar 2026, 16:09
Blue ribbon turned my bad experience into a positive one 🥴
After the bad experience I had a couple of times with this product in February this year, I must say it took a while however they turned it around for me I received full feedback and a apology and a voucher from them! Thank you
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Replies (0)MR
Mani R
1 reviews | Active since Jan 2020
9 Mar 2026, 04:14
New bread bag sealer FAIL
I have since introduction of the new bread bag sealer switched to another brand that offers the plastic clip . The seal is time consuming to try to open and seal it’s definitely does not work for me
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Zelmari N
1 reviews | Active since Jan 2020
26 Feb 2026, 17:27
WILL NEVER BUY AGAIN!
I am absolutely shocked!! Blue Ribbon was my nr1 bread brand up until now. I bought a loaf of bread as per usual, just to find that the bread halfway had these black coverings over half of the slices, some more covered in black whatever it is than others. I choose blue Ribbon over anything else no matter the price , but after tonight, i will not be buying this bread anymore. Whats worse is that I have kids to feed. SHAME ON YOU!! Please do contact me for images. Expiry Date 01 March 2026.
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Zelmari N
1 reviews | Active since Jan 2020
26 Feb 2026, 17:27
WILL NEVER BUY AGAIN!
I am absolutely shocked!! Blue Ribbon was my nr1 bread brand up until now. I bought a loaf of bread as per usual, just to find that the bread halfway had these black coverings over half of the slices, some more covered in black whatever it is than others. I choose blue Ribbon over anything else no matter the price , but after tonight, i will not be buying this bread anymore. Whats worse is that I have kids to feed. SHAME ON YOU!! Please do contact me for images. Expiry Date 01 March 2026.
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Replies (0)SS
Sharon S
1 reviews | Active since Jan 2020
10 Feb 2026, 07:57
BLUE RIBBON BREAD AND THE ABSOLUTE PATHETIC CUSTOMER SERVICES
I have bought this product since it came out and never had a problem with anything but the last three or four times I have bought this product it has had holes and dents in them, it was not at any of the ends no it was usually from the 4th slice on wards to the middle. What makes me so upset is that bread has become very expense and I sent an email to the customer care department regarding this matter it has been two days now and they have not even bothered to respond back with a call or email or any form of communication this is just sad that this is the service delivery that one gets these days, you would never have seen this back in the day, companies don't care anymore it is all about profits now a days and bottom lines,
Helpful (0)
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Sharon S
1 reviews | Active since Jan 2020
10 Feb 2026, 07:57
BLUE RIBBON BREAD AND THE ABSOLUTE PATHETIC CUSTOMER SERVICES
I have bought this product since it came out and never had a problem with anything but the last three or four times I have bought this product it has had holes and dents in them, it was not at any of the ends no it was usually from the 4th slice on wards to the middle. What makes me so upset is that bread has become very expense and I sent an email to the customer care department regarding this matter it has been two days now and they have not even bothered to respond back with a call or email or any form of communication this is just sad that this is the service delivery that one gets these days, you would never have seen this back in the day, companies don't care anymore it is all about profits now a days and bottom lines,
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Replies (0)TS
Tshegofatso S
1 reviews | Active since Jan 2020
10 Feb 2026, 06:46
Choking hazard!
Found a piece of glass in my blue ribbon squares that I bought at Pick n Pay Chamdor
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Tshegofatso S
1 reviews | Active since Jan 2020
10 Feb 2026, 06:46
Choking hazard!
Found a piece of glass in my blue ribbon squares that I bought at Pick n Pay Chamdor
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Replies (0)GS
Grant S
1 reviews | Active since Jan 2020
6 Feb 2026, 16:49
Mouldy bread
I have a blue ribbon white bread with the best before date as the 7th Feb 26, it got mouldy yesterday 5th Feb 26 and I had to throw it away. It was almost a full loaf!!! This isn't the first time they the bread gets mouldy before the best before date. Blue ribbon bread used to be the best and you could use it a few days after the best before date but for the past few months I can't keep it too long. Blue ribbon needs to do something about this
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|Replies (0)GS
Grant S
1 reviews | Active since Jan 2020
6 Feb 2026, 16:49
Mouldy bread
I have a blue ribbon white bread with the best before date as the 7th Feb 26, it got mouldy yesterday 5th Feb 26 and I had to throw it away. It was almost a full loaf!!! This isn't the first time they the bread gets mouldy before the best before date. Blue ribbon bread used to be the best and you could use it a few days after the best before date but for the past few months I can't keep it too long. Blue ribbon needs to do something about this
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Robin
1 reviews | Active since Jan 2020
6 Feb 2026, 09:59
Blue ribbon
Blue Ribbon is one of South Africa’s most loved household brands. It’s a bread that brings comfort, warmth, and fami****ity to families every day. Whether it’s breakfast, lunchbox sandwiches, or a quick snack, Blue Ribbon has been part of so many childhood memories. It represents consistency, quality, and the simple joy of a fresh slice of bread that feels like home.
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Robin
1 reviews | Active since Jan 2020
6 Feb 2026, 09:59
Blue ribbon
Blue Ribbon is one of South Africa’s most loved household brands. It’s a bread that brings comfort, warmth, and fami****ity to families every day. Whether it’s breakfast, lunchbox sandwiches, or a quick snack, Blue Ribbon has been part of so many childhood memories. It represents consistency, quality, and the simple joy of a fresh slice of bread that feels like home.
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Replies (0)