FALSE ADVERTISING ; I was refused to pay for the advertised tyre price !!

This morning of the 25/09/2020, i happen to go to BMW West Rand for a sale of the special they had on pirelli tyres . The price list was placed right at the receptuion desk and the tyres i wanted to but were advertised for R1 400.00 . I then went to the parts desk with an interest to purchase the tyres as advised . To my dismay , the prices given were very different from the ones as advertised and I requested the gentleman who was assisting to go and confirm the prices on the list as they are different form what the system was quoting. Further to that, he went and took the list which i understand was taken to the Manager Ms Rozaan. I was advised to wait . (the wait which lasted over 20 mins) . The Manager blantly refused and said the prices are no longer valid / applicable as from Monday.

1. Why was the pricing not removed ?? THIS , I regard as false adverting as it was displayed at the reception area and no where did it indicate the end date of the special nor prices subject to change as Rozaan Fernandez urgued.I believe their error in the price becomes binding 2. My consumer rights protect me against incorrect pricing "A supplier must not require a consumer to pay a price for any goods or services: *higher than the displayed price for those goods or services; or

My request to pay the price as displayed was received in deaf ears and if this was an error on their side, then it should not affect me .

When i requested for the same advert, i was refused it. Clearly , this was to cover their tracks.

Utterly dissapointed that BMW would stop to this low !!!!