Dstv needs to wake up

I just phoned to the DSTV call centre to cancel my subscribtion that was actually done more than a month ago. I got an invoice from them for R450 and when I phoned them it was mentioned that I must pay over R1000.00. The lady said that the only way to cancel is to go to a outlet that means that I have to drive over 400 km. Only after putting up a argument she helped me to cancel it. How long is DSTV going to realize that we will not pay this inflated prizes. We are from a group of South Africans who want to watch Kyknet and Rugby. Why not putting a package together for this need. We will no longer be milked