Plascon True colour

I purchused your True colour Apple scented paint. It's Apple Scented so people can't smell how S**t this product is. I can't believe Plascon actually put this product on the market. It's a sticky soupy mess that offers no coverage at all!!!! Four coats in and the previous paint is still pushig through. I'll admit that it looked like a bargain and with Plascon name i thought I can't go wrong. That was a huge mistake. What a waste of my time. I am now sitting with an inferior product on my walls and I'm not to sure how to fix this mess. Do I just paint primer over the whole lot purchase a decent product and hope for the best. No man Plascon. Ivé used your products for years and never had a problem.