Sego M

Repeated Rude and Discriminatory Treatment at Vida e Caffè Fish Hoek

I had a very disappointing experience at the Vida e Caffè in Fish Hoek, and what makes it worse is that this is not the first time. I have experienced this kind of treatment at this branch before, to the point where I even stayed away for a while. Today, I decided to give them the benefit of the doubt and went back, hoping things had improved — but unfortunately, nothing has changed. The lady at the till this morning (around 07:25) was particularly rude and dismissive. She was not paying attention and ended up messing up my order. When I politely raised the issue, she had the nerve to argue with me instead of correcting the mistake professionally. What is most concerning is the continued pattern in how customers are treated. There is a noticeable difference in the way Black customers are treated compared to white customers. I was met with a cold, undermining attitude, while white customers received warmth and friendliness. This is not the first time I have observed or experienced this at this branch. Being treated this way is extremely disappointing. I work with people as well, and I would never treat anyone differently because of their skin color. Yet, once again, I was made to feel uncomfortable and disrespected. It’s truly disappointing to see that this kind of behavior is still ongoing at this branch.