BROKEN TV & BAD SERVICE

I removed the TV from the packing, upon removing it I did not notice any defaults on the TV. I setup everything, turned the TV off to have dinner. Upon returning to turn the TV on, the picture went away as per the pictures which I attached. When going close to the TV I noticed a line through the screen. I would not have been aware if there was any cracks or defaults on the screen if the picture did not go away. I did not even use the TV and it was not even a day old, so I feel its total unfair that I should be held liable for this and I also paid for something which I did not benefit from it at all.

The customer service person call me from RICHERSOUNDS and all he could say was put the TV on Facebook and maybe someone will buy it for parts. I paid over £ 300.00 for it and they don’t want to exchange it or refund me, what customer service is this, it’s extremely bad and unprofessional. The TV could have been damaged on the way from HISENSE or even at RICHERSOUNDS or even on the way to be delivered at my property and nobody is willing to take ownership of this and me as the customer is being penalized for this.