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Signarama Middelburg. Email were send to Middelburg and Headoffice Dear Signarama Middelburg, We wish to lodge a formal complaint regarding the repeated issues with the framework installation for our signage. Despite two installation attempts, the same structural and quality problems remain unresolved, leaving us extremely dissatisfied with both the workmanship and after-sales support.
On 24 September, the team arrived without the frames, leaving us unsure where and how to position the poles. When we asked the workers questions regarding the frames they were also unsure and not able to answer the questions. Once the framework eventually arrived, it was evident that it was not structurally stable enough to withstand windstorms, some of the frames were skew and poorly aligned. Consequently, the materials were sent back. No one from your team was available on-site to assist or address our concerns that day.
On 16 October, despite our prior complaint, the same issues recurred. The team once again arrived without basic tools (a measuring tape and spirit level) and consisted of only two workers. We were expected to assist with holding, measuring, and positioning poles — tasks that are not the client’s responsibility.
After planting only three poles, the first pole had already shifted in mild wind conditions. If this occurs under normal circumstances, we have no confidence the structure would withstand a strong windstorm.
We placed our trust in Signarama’s professional expertise to ensure the structure was done correctly. Given these repeated failures and unresolved concerns, we request a full refund for the steel frame and posts. We made every payment without hesitation, trusting that Signarama, as professionals, would deliver quality work.
We remain willing to pay for: · The existing board, and · The horizontal boulevard flags (flags only, excluding the steel frame or posts).
Second email send to Middelburg Signarama and headoffice on 18 Nov 2025. We hereby submit a formal complaint regarding the ongoing issues, delays, and poor workmanship experienced during the framework installation process. After multiple failed attempts, lack of communication, and unauthorised changes to our order, we are extremely dissatisfied with the service provided. 1. First Attempt – 24 September (AS STATED IN FIRST E-MAIL) On 24 September, the installation team arrived without the frame, leaving us unsure where or how the poles should be positioned. When the framework finally arrived later that day, it was clear that the structure was not stable enough to withstand windstorms. Everything was sent back, and once again no representative was available on-site to answer our questions or concerns.
2. Second Attempt – 16 October (AS STATED IN FIRST E-MAIL) On 16 October, despite our previous complaints, the same issues occurred. Only two workers were sent, and they arrived without basic tools, such as a measuring tape or spirit level. We were expected to hold, measure, and help position the poles — responsibilities that do not fall on the client.
After only three poles were planted, we noticed that the first pole had already shifted in the wind, raising serious concerns about the long-term safety and durability of the structure. After the second unsuccessful attempt, we requested a refund for the steel frame and poles.
3. Third Attempt – 11 November On 11 November, Signarama Middelburg arrived once again to install the frameworks. After planting the first frame, the workers called us over to ask whether they should proceed. We explained that we were not allowed to give instructions, as all decisions had to come from Signarama’s management. The workers then contacted a colleague, who briefly came to the site, looked at the situation, and returned to the office with the following questions for us:
1. Option 1: Will Signarama build new frames from scratch and install them correctly? 2. Option 2: If the frames are mounted against the wall, what will happen to the adverti*****ts we paid for, and how will Signarama compensate us for the loss? 3. Confirmation: Will we be required to pay in any additional money?
We made it clear that Option 1 (the original plan) remained our preferred choice. Option 2 was discussed only as a backup if Signarama could not carry out Option 1 correctly. However, we paid for eight advertising boards, and Option 2 would reduce this to four. We clearly stated that if Option 2 were chosen, we would require additional boards to compensate — and that we would not pay any extra costs.
The representative told us he would prepare everything in writing, including the revised artwork and layout for our approval. After this discussion, the workers left the site.
We received no feedback at all on Thursday 13 November, Friday 14 November, Saturday 15 November , or Monday 17 November regarding the three questions we raised.
4. Unauthorised Work – 17 to 18 November On Monday afternoon, 17 November, we again contacted Signarama for an update. Only then were we informed that they had already started cutting the poles to fit them against the wall — despite the fact that we were still waiting for answers to our questions and had not approved any changes yet.
On Tuesday morning, 18 November, we requested the artwork and approval documents that supposedly authorised them to cut the frames. We had not signed off on anything. We then instructed Signarama to stop all work immediately and return all materials.
At approximately 16:13 on 18 November, the team delivered the framework. The condition of the materials was completely unacceptable. As shown in the photos attached, the steel is already rusting, the welds are poorly finished, and the overall workmanship demonstrates a clear lack of pride and professionalism. The signs are not even installed yet, and the framework already shows signs of deterioration. If this represents Signarama’s standard, then it raises serious concerns about quality control and customer care. As Signarama Middelburg aptly remarked, “It’s a small job” My question is why can’t Signarama complete a ”small job” after four attempts?” This clearly reflects our frustration and raises serious concerns about their competence, communication, and quality control.
The size or cost of a project should not affect the quality of work or service. Whether it is a small job of R10,000 or a large project of R100,000, customers deserve the same level of professionalism, attention to detail, and respect. Poor workmanship and repeated errors are unacceptable, regardless of the job’s scale or value.If our small job like stated by Middelburg Signarama is so small, “Why can’t Signarama complete it after four attempts?” This clearly reflects our frustration and raises serious concerns about their competence, communication, and quality control.
We request a formal outcome from Signarama head office and Signarama Middelburg regarding this situation by 20 November 2025 at 12:00.
Please see the attached photos, which document attempts by Signarama Middelburg to complete the framework installation. The images clearly show the repeated misalignment, poor workmanship, rusting steel, and overall substandard quality of the materials and installation.
Head office as us to give them 2 days on 18 Novemver 2025, its already 3 Desember 2025 ,still no feedback from head office.
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