Poor quality Bread of Blue Ribbon

Purchase Blue ribbon bread at a retail store on the 9th and the expiry date is only the 12the when I made sandwiches yesterday morning I discovered that the breads texture doesn't feel that fresh and as I go on making sandwiches there were 4 slices in the middel with holes in it.I have never came across this before we always buy blue ribbon bread even thought there are other bread on shelfs that are much cheaper we still buy blue ribbon.I am very disappointed in this.