S
Superdry
Unclaimed Business
S
Performance(last 12 months):
TrustIndex
0
Ranking
#53
in Retail
NPS Score
-100
Recommended: Unlikely
Review Distribution
1|1 Reviews
Jun '25 - May '26
5(0%)
4(0%)
3(0%)
2(0%)
1(100%)
5(0%)
4(0%)
3(0%)
2(0%)
1(100%)
Frequently Asked Questions About Superdry
Superdry has a TrustIndex of 0 out of 10 on Hellopeter, based on 1 reviews in the last 12 months. Hellopeter has tracked Superdry across 41 total reviews. How is the TrustIndex calculated? →
Recent reviews (1)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceCV
Clive V
1 reviews | Active since Jan 2020
5 Sept 2025, 15:51
Really, don't buy Superdry clothing if you intend to give it as a gift.
I was given a Superdry shirt as a gift. I must admit that I was incredibly busy over that time and had gone overseas so it was about 3 months before I actually remembered the gift. The shirt was great as, is most Superdry clothing, however I did not like the colour and went to a Superdry outlet just to change it for a different colour. The shirt still had the origional tags and it was obviously still brand new. However when I got to the outlet and stated that I just wanted to change the colour and if the shirts had gone up in price since I would gladly pay in the difference, their attitude was basically, " No, it is out of our return period now please go away and stop bothering us." I stated that I did not want to return it, simply to change the colour as I had said. They simply looked at me and walked away. What a pity, I really used to like Superdry, however they obviously don't need customers.
Helpful (0)
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Clive V
1 reviews | Active since Jan 2020
5 Sept 2025, 15:51
Really, don't buy Superdry clothing if you intend to give it as a gift.
I was given a Superdry shirt as a gift. I must admit that I was incredibly busy over that time and had gone overseas so it was about 3 months before I actually remembered the gift. The shirt was great as, is most Superdry clothing, however I did not like the colour and went to a Superdry outlet just to change it for a different colour. The shirt still had the origional tags and it was obviously still brand new. However when I got to the outlet and stated that I just wanted to change the colour and if the shirts had gone up in price since I would gladly pay in the difference, their attitude was basically, " No, it is out of our return period now please go away and stop bothering us." I stated that I did not want to return it, simply to change the colour as I had said. They simply looked at me and walked away. What a pity, I really used to like Superdry, however they obviously don't need customers.
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Replies (0)HB
Heidi B
1 reviews | Active since Jan 2020
15 Mar 2025, 09:08
Worst online purchase experience EVER
Wow, I should have looked here first but do I really have to do that before every purchase? I bought items online - all of them did not fit as they were either too big or too small. Anyway, I logged a return and the response was swift but they sent the courier to my office, which was the original delivery address. BUT I had already gone on leave for December. After the holidays, it was a long saga of trying to change the collection address to my home rather because security could assist with collection if I wasn't here. These email exchanges included correspondence from Superdry apologising for their pathetic service. Eventually, my return was collected and the refund approved (on 14 Feb). BUT then, it was a case of waiting for the refund to materialise, which it still hasn't. So I contacted Float directly (this is also annoying - that you can't just pay with your credit card but are forced to use Float when purchasing online from Superdry). AND guess what? Float said they have not received the instruction to pay the refund. Now, I'm waiting for the Superdry contact centre once again to get their act together and sort this out. These purchases were made in December and my return is still not concluded by 15 March. ***
Helpful (0)
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Heidi B
1 reviews | Active since Jan 2020
15 Mar 2025, 09:08
Worst online purchase experience EVER
Wow, I should have looked here first but do I really have to do that before every purchase? I bought items online - all of them did not fit as they were either too big or too small. Anyway, I logged a return and the response was swift but they sent the courier to my office, which was the original delivery address. BUT I had already gone on leave for December. After the holidays, it was a long saga of trying to change the collection address to my home rather because security could assist with collection if I wasn't here. These email exchanges included correspondence from Superdry apologising for their pathetic service. Eventually, my return was collected and the refund approved (on 14 Feb). BUT then, it was a case of waiting for the refund to materialise, which it still hasn't. So I contacted Float directly (this is also annoying - that you can't just pay with your credit card but are forced to use Float when purchasing online from Superdry). AND guess what? Float said they have not received the instruction to pay the refund. Now, I'm waiting for the Superdry contact centre once again to get their act together and sort this out. These purchases were made in December and my return is still not concluded by 15 March. ***
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Replies (0)JM
Jana M
1 reviews | Active since Jan 2020
16 Dec 2024, 12:56
Superdry, shocking customer servive.
So, Superdry SA, for such a premium brand your customer service is pathetic. I bought a backpack online on 11 December 2024 and there was no notification that the store was closed or to be mindful of delays in delivery. When there was no movement on the order, I called your support line, which guess what, the line was closed and the voice message told me I had called after business hours, this was the 12th December around midday. I attempted to email support, got a response with a link, to repeat what I had already written in my email so that it can be re-routed. Wow, I will certainly not be buying anything from you again, clearly you are not serious about business.
Helpful (0)
|Replies (0)JM
Jana M
1 reviews | Active since Jan 2020
16 Dec 2024, 12:56
Superdry, shocking customer servive.
So, Superdry SA, for such a premium brand your customer service is pathetic. I bought a backpack online on 11 December 2024 and there was no notification that the store was closed or to be mindful of delays in delivery. When there was no movement on the order, I called your support line, which guess what, the line was closed and the voice message told me I had called after business hours, this was the 12th December around midday. I attempted to email support, got a response with a link, to repeat what I had already written in my email so that it can be re-routed. Wow, I will certainly not be buying anything from you again, clearly you are not serious about business.
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Replies (0)JB
Jason B
1 reviews | Active since Jan 2020
9 Dec 2024, 11:55
Superdry........ Super****!!
Online store issues cannot be resolved because I have better luck getting hold of the pope than getting Superdry to answer their customer care number. I bought goods on line. they sent the incorrect size, Ive been trying forever to do the exchange but they cut you calls as you get to the front of the Q/prompt and dont answer mails. Lieterally done with this lot!!
Helpful (0)
|Replies (0)JB
Jason B
1 reviews | Active since Jan 2020
9 Dec 2024, 11:55
Superdry........ Super****!!
Online store issues cannot be resolved because I have better luck getting hold of the pope than getting Superdry to answer their customer care number. I bought goods on line. they sent the incorrect size, Ive been trying forever to do the exchange but they cut you calls as you get to the front of the Q/prompt and dont answer mails. Lieterally done with this lot!!
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Replies (0)HL
VG
Viven G
1 reviews | Active since Jan 2020
5 Dec 2024, 07:09
Superdry Online - Poor Customer Service
It is with huge disappointment that I had to write to Superdry Online c/o Bounty Brands based on the lack customer service received. My matter initiated from Monday 02nd Dec-24 evening, when I was trying to make a purchase via. Superdry's online site. I had to call the Superdry Customer Call Centre the next morning, and spoke to a gentleman by the name of Alego. I explained to him the problem I encounted on the online platform, he reverted that he will have to enquire with IT and put me on hold for about 10 minutes on my cell. Alego then requested my email address and contact details and informed me that he has escalated that matter to IT and I should receive a discount code shortly via. email. At approximately 15h05, I received no feedback from Superdry Online. With no success with Alego and the 2nd female customer service person since Tuesday morning, I called the Superdry Call Centre again yesterday and spoke to Alego again, when Alego informs me that I should forward an email to service@superdry.co.za, I then enquired as to why he did not request me to do so on the day of call to him. I then requested to speak to a manager at Superdry, and he then makes me wait on hold, and returns to inform me that there are no managers available at Superdry HQ. I then called Bounty Brands HQ to try to get hold of a Manager and spoke to Lusanda at Reception. I explained my situation, she as well explained to me that there are no managers available at Superdry. The sad reality is that there appears to be a lack of customer service due to no supervision by management at Superdry Online, whilst the Superdry staff persist to offer a low level of customer service!
Helpful (0)
|Replies (0)VG
Viven G
1 reviews | Active since Jan 2020
5 Dec 2024, 07:09
Superdry Online - Poor Customer Service
It is with huge disappointment that I had to write to Superdry Online c/o Bounty Brands based on the lack customer service received. My matter initiated from Monday 02nd Dec-24 evening, when I was trying to make a purchase via. Superdry's online site. I had to call the Superdry Customer Call Centre the next morning, and spoke to a gentleman by the name of Alego. I explained to him the problem I encounted on the online platform, he reverted that he will have to enquire with IT and put me on hold for about 10 minutes on my cell. Alego then requested my email address and contact details and informed me that he has escalated that matter to IT and I should receive a discount code shortly via. email. At approximately 15h05, I received no feedback from Superdry Online. With no success with Alego and the 2nd female customer service person since Tuesday morning, I called the Superdry Call Centre again yesterday and spoke to Alego again, when Alego informs me that I should forward an email to service@superdry.co.za, I then enquired as to why he did not request me to do so on the day of call to him. I then requested to speak to a manager at Superdry, and he then makes me wait on hold, and returns to inform me that there are no managers available at Superdry HQ. I then called Bounty Brands HQ to try to get hold of a Manager and spoke to Lusanda at Reception. I explained my situation, she as well explained to me that there are no managers available at Superdry. The sad reality is that there appears to be a lack of customer service due to no supervision by management at Superdry Online, whilst the Superdry staff persist to offer a low level of customer service!
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Replies (0)A
Anonymous
1 reviews | Active since Jan 2020
3 Aug 2024, 13:57
Horrible online service
I bought an item online the item does not fit the company the call centre number does not wrk u get through to addidas the returns process does not pick up ur order number when sending emails they say get back 1 -2 buisness days u hear nothing from them please refrain from buying stuff from this company customer service is pathetic
Helpful (0)
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Anonymous
1 reviews | Active since Jan 2020
3 Aug 2024, 13:57
Horrible online service
I bought an item online the item does not fit the company the call centre number does not wrk u get through to addidas the returns process does not pick up ur order number when sending emails they say get back 1 -2 buisness days u hear nothing from them please refrain from buying stuff from this company customer service is pathetic
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Replies (0)HM
Happiness M
1 reviews | Active since Jan 2020
29 Apr 2024, 08:04
Good customer service
I was at Eastgate superdry on Thursday and the was only one guy in the store which was so helpful but at the same time he was watching the floor while trying to help me so I decided to go and told him I will be back so he can be on the floor which I did after 2 hours and still he was alone and I wanted to pay with pay just now and he didn't know how to use it but tried to help me even called the manager who was off on that day to assist since the manager's assist was out for more than 2 hours how can this guy leave a new person in the store alone for so long he's not serious about his job that new guy tried his best to help everyone who was there even while he was stressing but he kept his cool and someone from Diesel store had to come and assist him with pay just now please guys that assist manager is not serious about his job find someone who will work with the new guy and please give him more training his willing to work it's just he needs more training big ups to him I forgot his name but I'm sure the manager knows who I'm talking about.
Helpful (0)
|Replies (0)HM
Happiness M
1 reviews | Active since Jan 2020
29 Apr 2024, 08:04
Good customer service
I was at Eastgate superdry on Thursday and the was only one guy in the store which was so helpful but at the same time he was watching the floor while trying to help me so I decided to go and told him I will be back so he can be on the floor which I did after 2 hours and still he was alone and I wanted to pay with pay just now and he didn't know how to use it but tried to help me even called the manager who was off on that day to assist since the manager's assist was out for more than 2 hours how can this guy leave a new person in the store alone for so long he's not serious about his job that new guy tried his best to help everyone who was there even while he was stressing but he kept his cool and someone from Diesel store had to come and assist him with pay just now please guys that assist manager is not serious about his job find someone who will work with the new guy and please give him more training his willing to work it's just he needs more training big ups to him I forgot his name but I'm sure the manager knows who I'm talking about.
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Replies (0)