WIllards Smoked Beef chips a let-down this week

I buy your Smoked Beef chips every week. Why, because I like the flavour which is usually pronounced and nicely tangy. This week, they're definitely sub-standard. Very little flavour and almost no "tang". Barcode is 6009702440637 and production stamping on packet reads BB 220624, M 030224, and what looks like B2:00:19. This one didn't "Roar with Flavour"