Bitter disappointment

Bitter Disappointment: ​As a lifelong BMW enthusiast, it deeply saddens me to state that my recent experiences at this branch in Port Elizabeth has been a source of profound disappointment. I have always associated the BMW name with premium service, yet this location consistently falls short of that standard. To put it plainly: obtaining any level of professional service at this specific branch has proven nearly impossible. ​The Sales Failure ​Early last year, I sold my previous X5, mistakenly thinking I no longer required a vehicle. When I realized my error and decided to purchase another X5 later that year, I headed straight to BMW—expecting the premium experience the brand is known for. ​It was an utter waste of time. I was never given the "time of day" when inquiring about a pre-owned X5 M or X5 M50d. I was left with the distinct impression that because I did not "look the part," my business was not wanted. Consequently, I took my capital elsewhere, purchasing an X5 M50i in Johannesburg and bringing it down to Port Elizabeth myself. ​The Service Failure ​I recently gave the branch the benefit of the doubt, assuming my first experience was an isolated "bad day." I was wrong; lightning struck twice. • ​Lack of Professionalism: The first staff member I was directed to remained occupied with a personal phone call, making no effort to acknowledge me. • ​Broken Promises: A second staff member promised a callback for a service booking that never materialized. • ​Technical Incompetence: Most baffling was my interaction with the BMW Genius. I was told my vehicle lacked specific functions—even after I had located the settings myself and received confirmation from BMW Head Office. I even reached out to correct the staff on this point and was promised a follow-up to "sort it out." Predictably, I have been met with total radio silence. ​The Predicament ​I am now facing a ridiculous predicament: do I drive a ****m round-trip to another town just to receive basic service, or do I give up on the BMW brand entirely??