

Browns The Diamond Store
Based on recent customer reviews, Browns The Diamond Store is facing significant customer experience challenges, particularly around product durability and after-sales service. A recurring theme is diamonds falling out of rings shortly after purchase or after biannual integrity checks, with customers feeling repair charges are unfair given perceived workmanship issues. Shoppers consistently mention poor communication, delayed quotes, and unresponsive escalations. While isolated voices praise individual staff members and the in-store experience at flagship locations, the prevailing sentiment reflects frustration with accountability, cancellation handling, and the gap between the brand's luxury positioning and post-sale support.
TrustIndex
0
Jul '25 - Jun '26
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
I bought a ring from Browns. Although it was a while ago, the diamond fell out and they made the gold crack. I took it into the Sandton branch and it was sent away to the workshop. More than a week later I get feedback, that they can't do anything. Supposedly it's an old style that they don't make anymore, and don't have any need to fix it. I asked what else they could do as clearly Browns is not solution orientated. Why do I have to ask what other options to fix a ring that they made. I still haven't heard back from them as the ring was supposed to be sent back to Sandton. I also contacted Browns on email asking for an escalation, and well, quite frankly some customer service. No response a week later.
1 reviews | Active since Jan 2020
I bought a ring from Browns. Although it was a while ago, the diamond fell out and they made the gold crack. I took it into the Sandton branch and it was sent away to the workshop. More than a week later I get feedback, that they can't do anything. Supposedly it's an old style that they don't make anymore, and don't have any need to fix it. I asked what else they could do as clearly Browns is not solution orientated. Why do I have to ask what other options to fix a ring that they made. I still haven't heard back from them as the ring was supposed to be sent back to Sandton. I also contacted Browns on email asking for an escalation, and well, quite frankly some customer service. No response a week later.
1 reviews | Active since Jan 2020
Browns has a compulsory biannual ring check program, which checks the integrity of the ring, and more specifically the claws that hold in the diamonds. We did the latest check a few weeks ago, and literally 2 weeks after the check 2 diamonds fell out, with no issues being reported during the inspection. When taking the ring back to Browns for a claim they refused to replace the diamonds. So the whole program is a farce and just a reason to get you to go to the shop
1 reviews | Active since Jan 2020
Browns has a compulsory biannual ring check program, which checks the integrity of the ring, and more specifically the claws that hold in the diamonds. We did the latest check a few weeks ago, and literally 2 weeks after the check 2 diamonds fell out, with no issues being reported during the inspection. When taking the ring back to Browns for a claim they refused to replace the diamonds. So the whole program is a farce and just a reason to get you to go to the shop
1 reviews | Active since Jan 2020
I had a diamond protea shape rose gold wedding bend in 2019, diamond fell off in 2020. Thought it was Covid sanitizers, replaced it (Full costs) Bronws stores wanted nothing to do with it. How AGAIN it happened this very night (26/08/2025) amazes me. I completely don't trust the store anymore.
1 reviews | Active since Jan 2020
I had a diamond protea shape rose gold wedding bend in 2019, diamond fell off in 2020. Thought it was Covid sanitizers, replaced it (Full costs) Bronws stores wanted nothing to do with it. How AGAIN it happened this very night (26/08/2025) amazes me. I completely don't trust the store anymore.
1 reviews | Active since Jan 2020
At Polokwane, Mall of the North branch.. I'm actually standing outside the store right now because there's one sales person working..really? Actually told to go away to be contacted later..what?!! Im here to fetch earnings that went for repairs..security's is just concerned to follow me around, qha..no offer for me to sit down after entering..Marilet actually treated me very well and professionally..she gets 5 stars. Brand do better..
1 reviews | Active since Jan 2020
At Polokwane, Mall of the North branch.. I'm actually standing outside the store right now because there's one sales person working..really? Actually told to go away to be contacted later..what?!! Im here to fetch earnings that went for repairs..security's is just concerned to follow me around, qha..no offer for me to sit down after entering..Marilet actually treated me very well and professionally..she gets 5 stars. Brand do better..
1 reviews | Active since Jan 2020
I am absolutely disappointed and disgusted at how this jewellery store deals with cancellations, when I initially went into the store to purchase my stuff, I did so on lay buy terms and I kept to the agreement as per the company policy, and the staff were very friendly and helpful when I went in to buy my stuff. But once I went in to cancel my purchase and lay buy the same lady that assisted me was absolutely degrading and snarky in her attitude and expression, this absolutely shocked me because browns as we know it was SUPPOSED to be a good store to shop at, but after this experience I will NEVER RECOMMEND them to anyone. The lady told me that these was a 15% cancellation which I agreed to pay, and when I asked when I would receive the balance of the cash she said she does not know and I would have to wait for them to contact me and tell me when u would be paid out, I did this cancellation on Monday the 11 August 2025 at around 10:00 and it’s now the 14 August and I still haven’t received any word from this horrible company as to when I would be paid out. They are so quick and good with customer service you are there to purchase something but when you are there to cancel your stuff they act like they are better than you and treat you with absolute disgust, this is by far the worse jewellery store I have ever shopped at, and I’ve shopped at a lot of jewellery stores over the years, this is absolutely ridiculous and disgusting behaviour from Browns jewellers at Cradlestone mall in Gauteng Johannesburg.
1 reviews | Active since Jan 2020
I am absolutely disappointed and disgusted at how this jewellery store deals with cancellations, when I initially went into the store to purchase my stuff, I did so on lay buy terms and I kept to the agreement as per the company policy, and the staff were very friendly and helpful when I went in to buy my stuff. But once I went in to cancel my purchase and lay buy the same lady that assisted me was absolutely degrading and snarky in her attitude and expression, this absolutely shocked me because browns as we know it was SUPPOSED to be a good store to shop at, but after this experience I will NEVER RECOMMEND them to anyone. The lady told me that these was a 15% cancellation which I agreed to pay, and when I asked when I would receive the balance of the cash she said she does not know and I would have to wait for them to contact me and tell me when u would be paid out, I did this cancellation on Monday the 11 August 2025 at around 10:00 and it’s now the 14 August and I still haven’t received any word from this horrible company as to when I would be paid out. They are so quick and good with customer service you are there to purchase something but when you are there to cancel your stuff they act like they are better than you and treat you with absolute disgust, this is by far the worse jewellery store I have ever shopped at, and I’ve shopped at a lot of jewellery stores over the years, this is absolutely ridiculous and disgusting behaviour from Browns jewellers at Cradlestone mall in Gauteng Johannesburg.
1 reviews | Active since Jan 2020
I came in on Sunday a week ago to your Fourways Mall branch, to inquire about the replacement of my lost wedding band. I was informed that the ring could be remade, and did a sizing which turned out to be a half size smaller than the previous one, which I then arranged to get a quote on to receive during the next week. I then phoned your branch (Fourways Mall) 3 working days later, after having not yet received a quote, and I was told that I would get the quote by latest Friday which was 2 working days later. Then I phoned again at around 2pm on that Friday, after having still not received the quote, and I was told that I would be phoned back later that afternoon with some feedback on the quote, which did not take place. It is now 7 days since I requested the quote, and still I have not received the quote. It seems to me Brown's is making so much money they don't need to worry about 20-40k falling through the cracks.
1 reviews | Active since Jan 2020
I came in on Sunday a week ago to your Fourways Mall branch, to inquire about the replacement of my lost wedding band. I was informed that the ring could be remade, and did a sizing which turned out to be a half size smaller than the previous one, which I then arranged to get a quote on to receive during the next week. I then phoned your branch (Fourways Mall) 3 working days later, after having not yet received a quote, and I was told that I would get the quote by latest Friday which was 2 working days later. Then I phoned again at around 2pm on that Friday, after having still not received the quote, and I was told that I would be phoned back later that afternoon with some feedback on the quote, which did not take place. It is now 7 days since I requested the quote, and still I have not received the quote. It seems to me Brown's is making so much money they don't need to worry about 20-40k falling through the cracks.
1 reviews | Active since Jan 2020
Brown's Jewellery Store, Nelson Mandela Square, Sandton. Superb service from Vera and all employees, beautiful packaging, gifts when purchasing (love my Alexander bear!) and classic items which will last forever. Finally, let's not forget the excellent cappuccino served while being attended to! Don't hesitate to shop there!
1 reviews | Active since Jan 2020
Brown's Jewellery Store, Nelson Mandela Square, Sandton. Superb service from Vera and all employees, beautiful packaging, gifts when purchasing (love my Alexander bear!) and classic items which will last forever. Finally, let's not forget the excellent cappuccino served while being attended to! Don't hesitate to shop there!
1 reviews | Active since Jan 2020
I am extremely disappointed with the service from Browns Financial Services (BFS). Despite honouring every instalment of my 6-month finance agreement on time—via a direct debit that ran from October 2023 to March 2024—they incorrectly reported that I was in arrears for April, May, and June 2024. This false adverse listing has severely impacted my credit score and resulted in me receiving a poor interest rate on a recent vehicle finance application. I have submitted both the loan agreement and bank statements to prove that the account was paid in full and on time, yet the matter remains unresolved. This type of administrative negligence is unacceptable, especially when it affects someone’s financial reputation and future. I urge BFS to take accountability and rectify the error with all relevant credit bureaus immediately. Until this is resolved, I cannot recommend dealing with BFS. Transparency and accuracy are the minimum one should expect from any financial service provider.
1 reviews | Active since Jan 2020
I am extremely disappointed with the service from Browns Financial Services (BFS). Despite honouring every instalment of my 6-month finance agreement on time—via a direct debit that ran from October 2023 to March 2024—they incorrectly reported that I was in arrears for April, May, and June 2024. This false adverse listing has severely impacted my credit score and resulted in me receiving a poor interest rate on a recent vehicle finance application. I have submitted both the loan agreement and bank statements to prove that the account was paid in full and on time, yet the matter remains unresolved. This type of administrative negligence is unacceptable, especially when it affects someone’s financial reputation and future. I urge BFS to take accountability and rectify the error with all relevant credit bureaus immediately. Until this is resolved, I cannot recommend dealing with BFS. Transparency and accuracy are the minimum one should expect from any financial service provider.
Hellopeter has tracked Browns The Diamond Store across 207 reviews. Browns The Diamond Store hasn't collected enough recent reviews — at least 10 in the last 12 months are needed — to calculate a TrustIndex score. Have you used Browns The Diamond Store? Write a review to help others decide.