Cape Wheel Birthday Rides Policy is Backward

My partner had her birthday on Wednesday. On Thursday we went to the Cape Wheel for her free birthday ride. They told us that she can't go on it. The Cape Wheel is advertised as having a free ride in the month of your birthday. We went to the Cape Wheel and they told us that you have to register on their website BEFORE your birthday and then they will send you a voucher for the wheel on email. So if you have your birthday on the first of the month, and you haven't registered on their website before then, you aren't getting a ride on the Cape Wheel. As if it's lip service and they don't want you to really get a free ride for your birthday.