Sensodyne Rapid Relief Whitening toothpaste colour changed without explanation – dismissive response from Haleon

I am a long-term Sensodyne Rapid Relief Whitening user and have been using this specific toothpaste for many years. The product has always been white.

Recently, I purchased multiple tubes and discovered that the toothpaste is now blue in colour. Concerned, I checked all the stock I had at home — 12 tubes in total, all blue. This immediately raised red flags, as there was no warning, packaging change, or consumer communication indicating any change to the product.

I contacted Haleon (Sensodyne’s manufacturer) and provided photographic evidence, including a comparison with a normal white tube of the same product that I had used previously.

Their response was extremely vague and dismissive. They confirmed only that: -The batch is “genuine” -Internal checks showed “no deviation” -The colour according to their specification is “blue” -This is the “first complaint” -This response completely avoids the real issue:

Why was the toothpaste historically white and now suddenly blue?

When did this change occur?

Was there a formulation or ingredient change?

Why were consumers not informed?

Being told that this is the “first complaint” does not make it acceptable. In fact, the first complaint about a visible and unexplained change to an oral-care product should be taken seriously — especially when the product goes directly into your mouth.

Confirming that the product is “genuine” does not reassure me as a consumer when the appearance of the product has changed without transparency. Simply stating that “the specification says blue” ignores the fact that specifications can change, and consumers deserve to be informed when they do.

As a loyal customer, this experience has significantly damaged my trust in the Sensodyne brand. The lack of transparency and the dismissive tone of the response has made me seriously reconsider continuing to use Sensodyne products.

I am posting this to:

Warn other consumers

Request a proper, transparent explanation from Haleon

Highlight how poorly this concern was handled

I am still awaiting a clear response that actually addresses the colour change and consumer communication — not just internal batch confirmations.