Quality is not cheap, Cheap is not Quality

Heartland Corn Flakes are horrible. They lack the smell and taste of corn flakes entirely whether with warm milk or cold. They taste like cardboard with a awful smell of pop corn. The longer you soak them the tougher they get. Purchased them as they were cheaper than even the @Checkers housebrand and worst decision made. Quality is not cheap and cheap is not quality. I question how @Checkers allowed such a product on its shelves.