Le Kreamery - False Advertising

So earlier this evening, at around 10h45 after having an awesome supper with the family in Umhlanga (Panarottis, Simply Asia and Burger Wrack at Gateway - Excellent food to say the least) , we decided to explore options for dessert when it was unanimously decided that Le Kreamery would be the way to go. It was at this point when I checked online to see their trading hours which states clearly both on Google and their Instagram profile that they will be open until midnight. 15 of us in 4 different vehicles raced to their Musgrave branch when, upon entering at 11h:15, I am told by the host "Sorry, we are closed for trade. Look at the sign!" pointing to the sign hanging on the open door. It's at this point that I tell him that this is not possible as it is 45 minutes before actual closing time wherein he tells me "You are mistaken, that is the Johannesburg branch." I then show him my phone which reflects the same stores address and trading hours when he screams across the room for Zaheera (I don't know who she is and what capacity she holds at this store) a few times. Yes it was busy, and she was engaged in conversation with some other patrons. A young boy with a beard then comes to the till point and reassures me that the store is closed. After going through the same conversation as I did with the previous guy, he also ends by saying firmly that the store is closed. He then states that their is no place for us to be seated when I pointed to him 4 tables placed together with their respective seats empty and dirty dishes on the tables asking him to take note that this is not the case. He then tells me that they had a busy day and it's the long weekend and reiterates that the store is closed, only now with the final excuse of the night being that their ingredients are now finished. In my opinion, this is totally unprofessional by the team on duty and to highlight the fact that they are falsely advertising their trading hours and should rather change this as it seems I am not the only one who has encountered this issue (refer to comments on Google regarding their trading hours-opening later than what has been advertised). Completely unacceptable. It was the first time that each of us 15 which was going to visit the store was actually going to be trying out what they have to offer, and I can comfortably state that each of us will never frequent this establishment ever. Disappointing first and last experience to say the least. Get your act together, Le Kreamery, or you will continue to lose good willing and paying customers.