Diminishing value for money my reward for loyalty

I have been a loyal customer with them for over 10 years since signing a contract for armed response. My standard armed response monthly fee is now R700 which I have come to learn is 80% more than the 'normal' monthly fee🤦

Rational given to me is that they have just increases it every year and I should have contacted them once the contract period was over. My reward for being a loyal customer I guess 😩 but also for me being silly and not taking the time to check and ask them about my fee once the contract period was over. So for me I could have been saving R3000 - R4000 a year which adds up quick over the last 10+ years. Look, to be honest I have had no issue with the service and commitment from my security company and have been safe and satisfied.

We all get busy and not all of us are diligent with some of this admin, like I was. Perhaps take 5 mins to check your bill to ensure you paying a fair market related monthly fee.