Fake product? Or fraud?

I bought a very cheap bottle of "honey" on the shelves of a Chinese shop. I knew it was too good to be true, but attempted to test the product, just to be able to get firsthand knowledge about it. It is not nearly as tasty as honey, and it represents syrup with an artificial flavourant. It's nutritional info lable is also very unclear - almost as if it's done deliberately! If this is the Real company making fake products, I could be very mad, and consider legal action. But surely it might also be a dodgy blackmarket business, faking a product of a well known company. Which ever way. I want to see remedial action being taken on this phiasco. Any feedback would be appreciated.