Perfect Getaways

I was sent an email by Perfect Getaways introducing themselves and offering to advertise my business. It said to click and complete a form. I was interested in how much exactly it would cost so i completed the form. They then sent me an invoice. It said that after they receive payment they will design a advert and send it to me to proof. I never paid the invoice as i changed my mind but they are now demanding payment and have handed me over to a collection agency who have now added costs. They are in effect charging me for something they haven't even done and if they did do it they would have obtained all the info and photos from my own website. Apparently because i didn't write an email to cancel, they have assumed the order stands. Fact still remains that they have not done ANYTHING to earn the money! Be very careful when receiving an email from "Perfect Getaways". They approached me not the other way around. I filled in the form to see what the exact cost would be and then reconsidered. I assumed that since they hadn't actually supplied me with anything that my non payment would be considered my cancellation. It must be quite lucrative to send people emails inviting them to click if they interested and then bill them for being interested and not do anything further to earn the actual payment! I will pay this amount in order to protect my credit reputation but lets be very clear, I consider this extortion and will never do business with a company like this. I will make an effort to warn all my colleagues in the Hospitality industry of their business practice.