Fair and competitive pricing

I would like to lodge a complaint regarding my experience with Sportsmans Warehouse. I am interested in purchasing a watch (Garmin Forerunner 970) that is currently available at a lower price from a competitor, but I feel compelled to buy it from Sportsmans Warehouse because of the discount I receive through my paid membership with Discovery Vitality, which I fund monthly via Discovery. When I enquired about price matching, I was informed that no price matching is offered and that the only discount available to me is through Vitality. This is frustrating because my Vitality benefit is something I personally pay for, and it feels as though the company is relying on that paid benefit to avoid matching a competitor’s lower price. Additionally, being told that I can “still get a discount through Vitality” comes across as dismissive and undermines my concern, as it ignores the fact that I am aware of how my benefit works and simply expect fair and competitive pricing.