STERLING AUTO (PTY) LTD
Verified Business
STERLING AUTO (PTY) LTD
Verified Business
68 Reviews (last 12 months)
Responds in 3 hours 56 min
Rated in:
Scores reflect the Overall AI Score for each category
AI Review Summary
Based on recent customer reviews, Sterling Auto (Pty) Ltd delivers a consistently outstanding customer experience across the vehicle buying journey. Customers repeatedly praise named staff members for professionalism, efficiency, and genuine care. The dealership excels at making the purchase process seamless and stress-free, with strong scores across all five core themes and virtually no negative feedback.
Top Strengths:
- •Staff Professionalism & Conduct: Customers consistently name Riaan, Charl, Frans, and Morne as exceptional. Staff are described as friendly, professional, patient, and genuinely invested in customer satisfaction, creating personal connections that build trust.
Service Quality Ratings
MetricScoreIndustry AvgBest in Class
Performance(last 12 months):
TrustIndex
0
Ranking
#27
in Car Dealerships
Avg Reply
3h 56m
NPS Score
88
Recommended: Very Likely
Review Distribution
4.9|68 Reviews
Jun '25 - May '26
5(92.1%)
4(7.9%)
3(0%)
2(0%)
1(0%)
5(92.1%)
4(7.9%)
3(0%)
2(0%)
1(0%)
Recent reviews (68)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceCM
Carel M
1 reviews | Active since Jan 2020
11 Mar 2026, 09:30
STERLING AUTO (PTY) LTD
This is the second car I've bought at Sterling Auto dealership. Efficient and friendly staff. Only let down is that they did not give us a thank you gift as usual. 1st time in my life that I buy a car and not get a small thank you gift.
Helpful (0)
|Replies (0)CM
Carel M
1 reviews | Active since Jan 2020
11 Mar 2026, 09:30
STERLING AUTO (PTY) LTD
This is the second car I've bought at Sterling Auto dealership. Efficient and friendly staff. Only let down is that they did not give us a thank you gift as usual. 1st time in my life that I buy a car and not get a small thank you gift.
0
Replies (0)T
Thomas
1 reviews | Active since Jan 2020
22 Feb 2026, 05:37
Sterling Auto lives up to their business Sterling name
Sterling Auto lives up to their business Sterling name. Vehicle was ready on agreed delivery day and time. All agreed niglies on vehicle was resolved and just to make sure all is 100% the batery was replaced with new at R0. Have not met all on Morne's team, but Riaan on sales, certainly went the extra mile. Thank you keep well.
Helpful (0)
|Replies (0)T
Thomas
1 reviews | Active since Jan 2020
22 Feb 2026, 05:37
Sterling Auto lives up to their business Sterling name
Sterling Auto lives up to their business Sterling name. Vehicle was ready on agreed delivery day and time. All agreed niglies on vehicle was resolved and just to make sure all is 100% the batery was replaced with new at R0. Have not met all on Morne's team, but Riaan on sales, certainly went the extra mile. Thank you keep well.
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Christa T
1 reviews | Active since Jan 2020
8 Feb 2026, 05:50
Sterling Aiuto
Frans is a well-mannered, professional, and highly helpful individual who consistently follows up and goes the extra mile to assist customers. My experience with Sterling Auto was excellent from start to finish. I would confidently recommend them to anyone looking for a reliable second-hand car and outstanding service
Helpful (0)
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Christa T
1 reviews | Active since Jan 2020
8 Feb 2026, 05:50
Sterling Aiuto
Frans is a well-mannered, professional, and highly helpful individual who consistently follows up and goes the extra mile to assist customers. My experience with Sterling Auto was excellent from start to finish. I would confidently recommend them to anyone looking for a reliable second-hand car and outstanding service
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Jonathan B
1 reviews | Active since Jan 2020
6 Feb 2026, 08:52
100% recommend them. 10/10 Service
What a great experience. Charl went out of his way to show me the vehicle at my office and took care of all of my concerns. Morne on the admin side was very payient with all my questions and change requests and the final signing process was seamless. 100% recommend
Helpful (0)
|Replies (0)JB
Jonathan B
1 reviews | Active since Jan 2020
6 Feb 2026, 08:52
100% recommend them. 10/10 Service
What a great experience. Charl went out of his way to show me the vehicle at my office and took care of all of my concerns. Morne on the admin side was very payient with all my questions and change requests and the final signing process was seamless. 100% recommend
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PS
Petronella S
1 reviews | Active since Jan 2020
2 Feb 2026, 07:34
Excellence
Excellent service. Trustworthy dealership. Thanks to Riaan and Morne. Would recommend you any time.
Helpful (0)
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Petronella S
1 reviews | Active since Jan 2020
2 Feb 2026, 07:34
Excellence
Excellent service. Trustworthy dealership. Thanks to Riaan and Morne. Would recommend you any time.
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Charlene B
1 reviews | Active since Jan 2020
30 Jan 2026, 14:18
Best Service
Charl at Sterling Auto gave the best service and not only is he the most attractive salesman I have ever seen he is also very professional and attentive to detail :)
Helpful (0)
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Charlene B
1 reviews | Active since Jan 2020
30 Jan 2026, 14:18
Best Service
Charl at Sterling Auto gave the best service and not only is he the most attractive salesman I have ever seen he is also very professional and attentive to detail :)
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Replies (0)