Extremely poor service

I purchased a GPS cat tracker from this company based on website claims of “precise, real-time location tracking,” proactive pet safety, and reliability both indoors and outdoors. These claims created a reasonable expectation of timely location updates if my cat left a safe area.

After querying the tracker’s performance, the CEO explained that the device is not always online, that indoor updates may occur only every 12–24 hours, that live tracking can be delayed or queued, and that indoor accuracy relies mainly on Bluetooth/Wi-Fi beacons rather than GPS. These are material limitations that are not clearly disclosed in the marketing.

Instead of acknowledging this mismatch, the CEO was dismissive and insisted there was “absolutely nothing wrong” with the product or website information. I was offered a return only as store credit, less unspecified costs, despite my concerns relating to misleading expectations rather than misuse.

This experience reflects poor customer service and marketing that sets unrealistic expectations for a product positioned as a pet safety device.