False advertising of price match policy

Terrible service or rather lack of service from CASIO South Africa - James Ralph Pty Ltd. They advertise a price match policy on their website but don't respond to emails or phone calls when asked to implement said policy. I have confirmed with James Ralph that the stockist is authorized but instead of price matching Casio South Africa staff advised me to rather buy it from the other stockists. Again, why offer to price match if they're not prepared to actually do it? I will be reporting this matter to the consumer ombudsman for investigation as they are falsely advertising a service that they actually cannot/refuse to actually provide.