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Simba
Unclaimed Business
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AI Review Summary
Based on recent customer reviews, Simba faces widespread dissatisfaction centered on product quality and poor customer service. Customers repeatedly report chips lacking flavour or salt, burnt chips, and foreign objects including worms, stones, rat droppings, and a plaster found in packets. Shrinkflation is another common frustration, with bags described as mostly air or containing only crumbs. Complaints to PepsiCo's customer care line are met with slow responses, dismissive investigations, and a lack of accountability, leaving many customers feeling ignored and undervalued despite raising serious food safety concerns.
Performance(last 12 months):
TrustIndex
0
Ranking
#53
in Retail
NPS Score
-82
Recommended: Unlikely
Review Distribution
1.5|32 Reviews
Jun '25 - May '26
5(10.3%)
4(0%)
3(3.5%)
2(3.5%)
1(82.8%)
5(10.3%)
4(0%)
3(3.5%)
2(3.5%)
1(82.8%)
Frequently Asked Questions About Simba
Based on recent customer reviews, Simba faces widespread dissatisfaction centered on product quality and poor customer service. Customers repeatedly report chips lacking flavour or salt, burnt chips, and foreign objects including worms, stones, rat droppings, and a plaster found in packets. Shrinkflation is another common frustration, with bags described as mostly air or containing only crumbs. Complaints to PepsiCo's customer care line are met with slow responses, dismissive investigations, and a lack of accountability, leaving many customers feeling ignored and undervalued despite raising serious food safety concerns.
Simba has a TrustIndex of 0 out of 10 on Hellopeter, based on 32 reviews in the last 12 months. Hellopeter has tracked Simba across 443 total reviews. How is the TrustIndex calculated? →
Recent reviews (32)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
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tony B
1 reviews | Active since Jan 2020
17 Mar 2026, 11:09
Client complaint
I sent in a client complaint to Simba on the 4th March 2026 Ref P000012603060086 tell then I bought the string of Nik a Naks and when eating them the 2 out of 5 packets where so hard and that's when I contacted them. They requested screen spot of the back of the packet which I did but it was not clear and checking quiet a few times but could not see a BB date plus they all requested all my personal info which I also supp****. I was told to keep the open and closed packets for then to collect. I then received an email on the 15th March 2026 Ref 2603060086 stating that they have looked into this matter and tested the product and could not find anything worry with the product and that they issued me with a voucher on the 10th March 2026 which I did not received. The problem I have with this is that how can you test a product if you have not collected the items in question. Checking products in the factory do not have the same sell by date all the time and there is no BB date on the packets that I can see. This to me is telling a consumer to take to or leave it which is not fair on myself and other client.
Helpful (0)
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tony B
1 reviews | Active since Jan 2020
17 Mar 2026, 11:09
Client complaint
I sent in a client complaint to Simba on the 4th March 2026 Ref P000012603060086 tell then I bought the string of Nik a Naks and when eating them the 2 out of 5 packets where so hard and that's when I contacted them. They requested screen spot of the back of the packet which I did but it was not clear and checking quiet a few times but could not see a BB date plus they all requested all my personal info which I also supp****. I was told to keep the open and closed packets for then to collect. I then received an email on the 15th March 2026 Ref 2603060086 stating that they have looked into this matter and tested the product and could not find anything worry with the product and that they issued me with a voucher on the 10th March 2026 which I did not received. The problem I have with this is that how can you test a product if you have not collected the items in question. Checking products in the factory do not have the same sell by date all the time and there is no BB date on the packets that I can see. This to me is telling a consumer to take to or leave it which is not fair on myself and other client.
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Fazielah Van Graan - Khondker
1 reviews | Active since Jan 2020
4 Mar 2026, 22:16
Stale nik naks Simba
I bought a bags of small packets of chips most of that packets was stale I call simba nik naks they told me its not there faulty there my money down the drain I went an bought another bag and this bag is also stale they dont know how to satisfy there customers and nobody should buy this chips
Helpful (0)
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Fazielah Van Graan - Khondker
1 reviews | Active since Jan 2020
4 Mar 2026, 22:16
Stale nik naks Simba
I bought a bags of small packets of chips most of that packets was stale I call simba nik naks they told me its not there faulty there my money down the drain I went an bought another bag and this bag is also stale they dont know how to satisfy there customers and nobody should buy this chips
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Marianette T
1 reviews | Active since Jan 2020
28 Feb 2026, 14:40
A little surprise
We found a BIG BURNED BROWN THING in your beef Simba chips bag. It looks like a cookie piece!
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Marianette T
1 reviews | Active since Jan 2020
28 Feb 2026, 14:40
A little surprise
We found a BIG BURNED BROWN THING in your beef Simba chips bag. It looks like a cookie piece!
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shalin S
1 reviews | Active since Jan 2020
27 Feb 2026, 05:17
Burnt lays in 120G packaging pathetic
Good day, you sometimes we just look past things but enough is enough @simba firstly you are giving us less then half a packet of chips filling the packet with air to make it look full. Besides that I only buy my kids lays 120g lightly salted for school lunch, this entire week every packet out of 3 was burnt every chip was burnt, you are charging us R25 to R26 which is the most expensive world wide yet the quality is absolutely pathetic. Please fix yourself or make sure quality control is done before packaging!
Helpful (0)
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shalin S
1 reviews | Active since Jan 2020
27 Feb 2026, 05:17
Burnt lays in 120G packaging pathetic
Good day, you sometimes we just look past things but enough is enough @simba firstly you are giving us less then half a packet of chips filling the packet with air to make it look full. Besides that I only buy my kids lays 120g lightly salted for school lunch, this entire week every packet out of 3 was burnt every chip was burnt, you are charging us R25 to R26 which is the most expensive world wide yet the quality is absolutely pathetic. Please fix yourself or make sure quality control is done before packaging!
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Replies (0)LL
Lunga L
1 reviews | Active since Jan 2020
18 Feb 2026, 03:08
Disappointed 😡
I’m so dissatisfied and disappointed with Simba Chips , I bought a packet of Smoked beef only to find that it’s just potatoes with no flavour at all not even salt. I wrote to them and explained what happened, the promised to send someone to fetch the sample. I waited for that someone while I was waiting boom I got an email from them stating that they have resolved the matter. I don’t know how they managed without a sample. I wrote an email to them but they never I feel as they are playing hide and seek with me.I demand an explanation and a compensation from them.
Helpful (0)
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Lunga L
1 reviews | Active since Jan 2020
18 Feb 2026, 03:08
Disappointed 😡
I’m so dissatisfied and disappointed with Simba Chips , I bought a packet of Smoked beef only to find that it’s just potatoes with no flavour at all not even salt. I wrote to them and explained what happened, the promised to send someone to fetch the sample. I waited for that someone while I was waiting boom I got an email from them stating that they have resolved the matter. I don’t know how they managed without a sample. I wrote an email to them but they never I feel as they are playing hide and seek with me.I demand an explanation and a compensation from them.
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Replies (0)ES
Edith S
1 reviews | Active since Jan 2020
8 Feb 2026, 18:11
Stale, and now burnt/foreign objects
I find it extremely disturbing when u raise a concern and complain then a so called “investigator” doesn’t even do their job infact I doubt any investigations were conducted. I’m always having issue when buying specifically Nik Naks straps 22gs via ASAP-Protea Glen. They either stale, extremely salty OR burnt objects
Helpful (0)
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Edith S
1 reviews | Active since Jan 2020
8 Feb 2026, 18:11
Stale, and now burnt/foreign objects
I find it extremely disturbing when u raise a concern and complain then a so called “investigator” doesn’t even do their job infact I doubt any investigations were conducted. I’m always having issue when buying specifically Nik Naks straps 22gs via ASAP-Protea Glen. They either stale, extremely salty OR burnt objects
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Skylar Adams.
1 reviews | Active since Jan 2020
4 Feb 2026, 18:16
Happy customer
I love love love the Simba brand so much. Spot on
Helpful (0)
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Skylar Adams.
1 reviews | Active since Jan 2020
4 Feb 2026, 18:16
Happy customer
I love love love the Simba brand so much. Spot on
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Replies (0)