A
Adidas
Claimed Business
A
Rated in:
Scores reflect the Overall AI Score for each category
AI Review Summary
Based on recent customer reviews, Adidas South Africa faces severe and systemic customer experience failures across virtually every touchpoint. The online store, courier partnerships, refund processes, and product quality generate overwhelming negative sentiment. While a small number of customers praise fast delivery and individual store staff, the dominant pattern is one of broken promises, unreachable support, and unresolved complaints that erode trust in this global brand.
Top Strengths:
- •Product Quality & Value: A small group of loyal customers praise Adidas for durable cleats, brand design appeal, and trusted quality in specific product lines like soccer boots and casual sneakers.
Service Quality Ratings
MetricScoreIndustry AvgBest in Class
Performance(last 12 months):
TrustIndex
2
Score
Ranking
#11
in Fashion & Clothing
NPS Score
-82
Recommended: Unlikely
Review Distribution
1.3|183 Reviews
May '25 - Apr '26
5(6.3%)
4(0.6%)
3(0.6%)
2(3.8%)
1(88.8%)
5(6.3%)
4(0.6%)
3(0.6%)
2(3.8%)
1(88.8%)
Recent reviews (183)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperiencePopular mentions
HS
Herman S
1 reviews | Active since Jan 2020
9 Mar 2026, 06:31
Defective tennis shoes after one month – adidas refuses replacement despite CPA rights
I purchased a pair of Courtjam Control 3 tennis shoes from adidas for my daughter. Within less than a month of normal use, the shoes began pulling apart at the stitching near the final eyelet. I contacted adidas customer support and provided photographs, and the defect was acknowledged by their team. The only solution offered was that I return the shoes and wait for a refund, after which I must purchase a new pair myself. Unfortunately, the shoes were bought on promotion, and replacing them now would cost almost double the original purchase price. This leaves me out of pocket for a product failure that adidas has already acknowledged. According to the Consumer Protection Act, consumers have the right within six months to choose between repair, replacement, or refund when goods fail due to a defect. Despite raising this with adidas, the response has simply been that their policy only allows refunds. In effect, adidas is making its quality issue the consumer’s problem to resolve, which is disappointing from a brand that markets itself as supporting athletes. I am simply requesting a replacement pair of the same shoes, which I believe is a fair and reasonable resolution.
Helpful (0)
|Replies (0)HS
Herman S
1 reviews | Active since Jan 2020
9 Mar 2026, 06:31
Defective tennis shoes after one month – adidas refuses replacement despite CPA rights
I purchased a pair of Courtjam Control 3 tennis shoes from adidas for my daughter. Within less than a month of normal use, the shoes began pulling apart at the stitching near the final eyelet. I contacted adidas customer support and provided photographs, and the defect was acknowledged by their team. The only solution offered was that I return the shoes and wait for a refund, after which I must purchase a new pair myself. Unfortunately, the shoes were bought on promotion, and replacing them now would cost almost double the original purchase price. This leaves me out of pocket for a product failure that adidas has already acknowledged. According to the Consumer Protection Act, consumers have the right within six months to choose between repair, replacement, or refund when goods fail due to a defect. Despite raising this with adidas, the response has simply been that their policy only allows refunds. In effect, adidas is making its quality issue the consumer’s problem to resolve, which is disappointing from a brand that markets itself as supporting athletes. I am simply requesting a replacement pair of the same shoes, which I believe is a fair and reasonable resolution.
0
Replies (0)BM
TL
Thokozile L
1 reviews | Active since Jan 2020
4 Mar 2026, 10:05
Fast delivery and correct size
Honestly after reading the reviews it made me not want to order online. I took a chance and ordered on Sunday my order arrived early on Wednesday im supper happy
Helpful (0)
|Replies (0)TL
Thokozile L
1 reviews | Active since Jan 2020
4 Mar 2026, 10:05
Fast delivery and correct size
Honestly after reading the reviews it made me not want to order online. I took a chance and ordered on Sunday my order arrived early on Wednesday im supper happy
0
Replies (0)CC
Chad C
1 reviews | Active since Jan 2020
19 Feb 2026, 18:50
Predator Turf Boots Not True To Size. DO NOT ORDER!!!
I ordered a pair of Predator Turf boots. I wear a size 9UK and I deliberately ordered a size 9.5UK because I wanted to make sure it wasn't going to be too tight. When the boots arrived I did not try them on immediately. I had a practice match that afternoon so I decided to try them out when I arrived at the club. I put the boots on and I couldn't believe how small they were. My feet looked like thehly were far too large for the boots and my toes were literally curled up. I warmed up wearing the boots thinking that they would loosed up, I assumed it was part of the technology. Unfortunately not, the boots were just too small. Even a team mate of mine with a size 8UK foot said they fit very tightly. I feel ********** because these ****** don't mention that these boots are not true to size. Not even close. Stay away from Adidas. I ordered a pair of Jordan's from Nike a month prior and I had no issues at all. Never supporting this brand ever again.
Helpful (0)
|Replies (0)CC
Chad C
1 reviews | Active since Jan 2020
19 Feb 2026, 18:50
Predator Turf Boots Not True To Size. DO NOT ORDER!!!
I ordered a pair of Predator Turf boots. I wear a size 9UK and I deliberately ordered a size 9.5UK because I wanted to make sure it wasn't going to be too tight. When the boots arrived I did not try them on immediately. I had a practice match that afternoon so I decided to try them out when I arrived at the club. I put the boots on and I couldn't believe how small they were. My feet looked like thehly were far too large for the boots and my toes were literally curled up. I warmed up wearing the boots thinking that they would loosed up, I assumed it was part of the technology. Unfortunately not, the boots were just too small. Even a team mate of mine with a size 8UK foot said they fit very tightly. I feel ********** because these ****** don't mention that these boots are not true to size. Not even close. Stay away from Adidas. I ordered a pair of Jordan's from Nike a month prior and I had no issues at all. Never supporting this brand ever again.
0
Replies (0)YN
Yonela N
1 reviews | Active since Jan 2020
19 Feb 2026, 06:46
Don’t buy Rugby boots at Adidas
I bought ***ari soft ground boots for my Son who is in high school, he never wore the boot last year only wore it this year 2 times. Now a pin under the sole has come off the plastic thing held by the pin is loose, making it a tripping hazard I sent pictures to show them the boot is fairly new they say the warranty of 6 months is over. When the issue is clearly poor workmanship.
Helpful (0)
|Replies (0)YN
Yonela N
1 reviews | Active since Jan 2020
19 Feb 2026, 06:46
Don’t buy Rugby boots at Adidas
I bought ***ari soft ground boots for my Son who is in high school, he never wore the boot last year only wore it this year 2 times. Now a pin under the sole has come off the plastic thing held by the pin is loose, making it a tripping hazard I sent pictures to show them the boot is fairly new they say the warranty of 6 months is over. When the issue is clearly poor workmanship.
0
Replies (0)BD
Bonita D
1 reviews | Active since Jan 2020
16 Feb 2026, 15:16
Dissatisfied ADIDAS customer.
Bought Adidas RS-15 Pro Soft Ground Rugby Boots end January 2026. First time worn, back stud came out, got lost. Priced at R4500 a pair of boots and Adidas inform me that they don't supply spare studs for those boots. Adidas sell boots with no replacement studs!! The rugby boots should either be removed from the stores, or inform the customer before purchase that no replacement studs are available for the boots.
Helpful (0)
|Replies (0)BD
Bonita D
1 reviews | Active since Jan 2020
16 Feb 2026, 15:16
Dissatisfied ADIDAS customer.
Bought Adidas RS-15 Pro Soft Ground Rugby Boots end January 2026. First time worn, back stud came out, got lost. Priced at R4500 a pair of boots and Adidas inform me that they don't supply spare studs for those boots. Adidas sell boots with no replacement studs!! The rugby boots should either be removed from the stores, or inform the customer before purchase that no replacement studs are available for the boots.
0
Replies (0)PN
Precious N
1 reviews | Active since Jan 2020
13 Feb 2026, 07:49
Worst Customer Service on Earth
I have two pairs of shoes that Adidas took for a refund many moons ago. No refund, and no shoes back. If they are not going to refund me, let them bring my shoes back. I will give them away to those who will find value in them. Their enquiries close every two days just to frustrate customers.
Helpful (0)
|Replies (0)PN
Precious N
1 reviews | Active since Jan 2020
13 Feb 2026, 07:49
Worst Customer Service on Earth
I have two pairs of shoes that Adidas took for a refund many moons ago. No refund, and no shoes back. If they are not going to refund me, let them bring my shoes back. I will give them away to those who will find value in them. Their enquiries close every two days just to frustrate customers.
0
Replies (0)JW