AutoTrader
Verified Business
Rated in:
Scores reflect the Overall AI Score for each category
AI Review Summary
Based on recent customer reviews, AutoTrader is widely praised for its responsive, professional customer support team, with numerous staff members commended by name. The platform excels at helping dealers and private sellers manage listings and resolve disputes. However, recurring complaints about an inability to unsubscribe from email notifications and concerns around listing accuracy represent notable friction points that tarnish an otherwise strong Communication & Aftercare (3.6) and Staff Professionalism (4.7) profile.
Top Strengths:
- •Staff Professionalism & Conduct: Customers consistently name specific agents such as Robin, Vogan, Naomi, Inderan, Phumzile, and Thato, praising their patience, friendliness, professionalism, and genuine willingness to resolve issues quickly.
Service Quality Ratings
MetricScoreIndustry AvgBest in Class
Performance(last 12 months):
0Trustindex Rating
#27Ranked In Car Dealerships
22h 10mReply Time
38 NPSLikely
Replied to 32% of negative reviews
Reply time on negative reviews: 30 hours 17 min
TrustIndex
0
Ranking
#27
in Car Dealerships
Avg Reply
22h 10m
NPS Score
38
Recommended: Likely
Replied to 32% of negative reviews
Reply time on negative reviews: 30 hours 17 min
Review Distribution
3.9|80 Reviews
Jun '25 - May '26
5(73.6%)
4(1.4%)
3(1.4%)
2(1.4%)
1(22.2%)
5(73.6%)
4(1.4%)
3(1.4%)
2(1.4%)
1(22.2%)
Recent reviews (80)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceA
Anonymous
1 reviews | Active since Jan 2020
17 Mar 2026, 19:32
Don’t list on Autotrader
Do not list a private sale on this platform. You just open a hive of ****mers with weird names who try to get you to do a ‘vehicle history report’ which is part of a big ****. A waste of money and time.
Helpful (0)
|Replies (0)A
Anonymous
1 reviews | Active since Jan 2020
17 Mar 2026, 19:32
Don’t list on Autotrader
Do not list a private sale on this platform. You just open a hive of ****mers with weird names who try to get you to do a ‘vehicle history report’ which is part of a big ****. A waste of money and time.
0
Replies (0)DM
MR
Matthew R
1 reviews | Active since Jan 2020
10 Mar 2026, 14:10
Great Customer Service
Working with AutoTrader often for technical issues on behalf of my company, it is always great working with Robin-Lee from the customer service side. She helps quickly and precisely every time. She always has the biggest smile when I give her a call with a friendly voice no matter the circumstances. 5 Stars to her and the AutoTrader team for being a great Company to work with.
Helpful (0)
|Replies (0)MR
Matthew R
1 reviews | Active since Jan 2020
10 Mar 2026, 14:10
Great Customer Service
Working with AutoTrader often for technical issues on behalf of my company, it is always great working with Robin-Lee from the customer service side. She helps quickly and precisely every time. She always has the biggest smile when I give her a call with a friendly voice no matter the circumstances. 5 Stars to her and the AutoTrader team for being a great Company to work with.
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Makena N
1 reviews | Active since Jan 2020
2 Mar 2026, 19:32
Auto trader is a serial Spammer
Do not subscribe to Auto Trader’s mailing notifications. Once you do, you will not be able to unsubscribe. I created an alert while searching for a car. After finding the vehicle I wanted, I attempted to unsubscribe from their emails. It is impossible. Despite sending countless messages to their customer service department, I was ignored outright. Now, my inbox is flooded daily with unwanted alerts. Their refusal to honor unsubscribe requests is not only unprofessional—it is spam, plain and simple. Auto Trader’s practices are misleading, irritating, and disrespectful to customers. Avoid their mailing notifications at all costs
Helpful (0)
|Replies (0)MN
Makena N
1 reviews | Active since Jan 2020
2 Mar 2026, 19:32
Auto trader is a serial Spammer
Do not subscribe to Auto Trader’s mailing notifications. Once you do, you will not be able to unsubscribe. I created an alert while searching for a car. After finding the vehicle I wanted, I attempted to unsubscribe from their emails. It is impossible. Despite sending countless messages to their customer service department, I was ignored outright. Now, my inbox is flooded daily with unwanted alerts. Their refusal to honor unsubscribe requests is not only unprofessional—it is spam, plain and simple. Auto Trader’s practices are misleading, irritating, and disrespectful to customers. Avoid their mailing notifications at all costs
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Shahen S
1 reviews | Active since Jan 2020
26 Feb 2026, 14:42
Excellent service from Inderan at Autotrader
I had an excellent experience dealing with Inderan at AutoTrader. From start to finish, he was professional, knowledgeable, and extremely helpful. He took the time to understand my needs, explained everything clearly, and made the entire process smooth and stress-free.
Helpful (0)
|Replies (0)SS
Shahen S
1 reviews | Active since Jan 2020
26 Feb 2026, 14:42
Excellent service from Inderan at Autotrader
I had an excellent experience dealing with Inderan at AutoTrader. From start to finish, he was professional, knowledgeable, and extremely helpful. He took the time to understand my needs, explained everything clearly, and made the entire process smooth and stress-free.
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Replies (0)BK
Bev K
1 reviews | Active since Jan 2020
26 Feb 2026, 13:30
⭐⭐⭐⭐⭐ Exceptional Service from Phumzile at AutoTrader
I would like to commend Phumzile at AutoTrader South Africa for his outstanding professionalism and support. I experienced extremely poor service from Platinum Wheels after purchasing a vehicle from them, which led to a dispute and the need to submit a formal review. Throughout this process, Phumzile was professional, responsive, and proactive. He guided me clearly through the rating and dispute procedure, kept me informed at every stage, and consistently responded to my messages without delay. When the dealership attempted to deflect responsibility, Phumzile remained objective, ethical, and focused on ensuring the matter was handled fairly. He listened carefully, provided sound advice, and supported me throughout a very frustrating experience. It is rare to encounter such committed customer service. Thank you, Phumzile — your integrity and professionalism were truly appreciated.
Helpful (0)
|Replies (0)BK
Bev K
1 reviews | Active since Jan 2020
26 Feb 2026, 13:30
⭐⭐⭐⭐⭐ Exceptional Service from Phumzile at AutoTrader
I would like to commend Phumzile at AutoTrader South Africa for his outstanding professionalism and support. I experienced extremely poor service from Platinum Wheels after purchasing a vehicle from them, which led to a dispute and the need to submit a formal review. Throughout this process, Phumzile was professional, responsive, and proactive. He guided me clearly through the rating and dispute procedure, kept me informed at every stage, and consistently responded to my messages without delay. When the dealership attempted to deflect responsibility, Phumzile remained objective, ethical, and focused on ensuring the matter was handled fairly. He listened carefully, provided sound advice, and supported me throughout a very frustrating experience. It is rare to encounter such committed customer service. Thank you, Phumzile — your integrity and professionalism were truly appreciated.
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