

Bakers Biscuits
NPS Score
-100
Recommended: Unlikely
Sep '25 - Aug '26
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Sept 2022
Inadvertently grabbed a 200g box of Bakers Romany Creams Cappuccino 'flavoured' biscuits from one of those large wire bins that retailers use to mix similar flavours, similar products of the same company brand name selling at the same price. I mistakenly thought that it was the same as the Bakers Choc-Kits that was already in my trolley. It is uncanny how similar the packaging colour and marketing images are of the two different products and i doubt whether I am the first or the last to get the two mixed up. That night i sent the complaint about my perceived taste and quality experience to ***. expecting a quick "thank you for contacting us and bringing your concerns and brand/product/taste/quality experience to our attention etc etc but nothing happened. One week later I had not received a reply so I called their consumer services on ***at 09h52 today 21 January and spoke to Anneke. She explained that my attachment ( just a standard high res 1mb cell phone photo of my till slip) was to large and so their server rejected my email. Funny how when i sent the same email to Anneke at *** she immediately received it! After being bemused by Anneke''s irrelevant IT department and factory manager escalations process we agreed that she did not have the authority to assist me so I consented (reluctantly and correctly so) to be transferred to her supervisor Olivia. Olivia remained silent while i summarised my experience but then when she rep**** she proved that she was a poor listener and thus an equally poor supervisor and not someone that should be entrusted with the responsibility of speaking to customers and representing AVI/National Brands/ Bakers as the case may be. Our conversation was recorded and right off the bat she asserted that my compliant had no merit because of what she claimed was personal preference (taste) and an informed buying decision (opening the box). We only opened the Cappuccino flavoured Romany Creams because the packaging looked so much like the Choc-Kits and no Olivia, the boxes are not two completely different colours - they both have similar brownish packaging and very similar images and are generally very similar in many aspects. My bemu*****t fast turned to feelings of ''abu*****t''. I was shocked and felt humiliated and branded a **** by Olivia. Her tone and language was contemptuous and dismissive. Surely this is not the way John and Leonard Baumann, the founders of Baumanns in 1851, later to become Bakers biscuits, would have imagined their loyal customers to be treated by a staff member? who is also a shareholder. You had several win win choices and happy customer outcomes to work out with me Olivia - but it seems to this disappointed Bakers consumer that you chose the only way to lose one more customer forever. I leave you with this thought to dwell on while I eat a low cost no name lemon cream that will add to the declining Bakers market share. As Peter Cheales, the founder of Hello Peter, the online customer service review portal and author of the book by the same name would say "I was your customer". I am sorry that my product experience did not match your corporate taste test mouth feel expectations or your intelligent shopper awareness expectations, so its "bye bye Bakers forever".
1 reviews | Active since Sept 2022
Inadvertently grabbed a 200g box of Bakers Romany Creams Cappuccino 'flavoured' biscuits from one of those large wire bins that retailers use to mix similar flavours, similar products of the same company brand name selling at the same price. I mistakenly thought that it was the same as the Bakers Choc-Kits that was already in my trolley. It is uncanny how similar the packaging colour and marketing images are of the two different products and i doubt whether I am the first or the last to get the two mixed up. That night i sent the complaint about my perceived taste and quality experience to ***. expecting a quick "thank you for contacting us and bringing your concerns and brand/product/taste/quality experience to our attention etc etc but nothing happened. One week later I had not received a reply so I called their consumer services on ***at 09h52 today 21 January and spoke to Anneke. She explained that my attachment ( just a standard high res 1mb cell phone photo of my till slip) was to large and so their server rejected my email. Funny how when i sent the same email to Anneke at *** she immediately received it! After being bemused by Anneke''s irrelevant IT department and factory manager escalations process we agreed that she did not have the authority to assist me so I consented (reluctantly and correctly so) to be transferred to her supervisor Olivia. Olivia remained silent while i summarised my experience but then when she rep**** she proved that she was a poor listener and thus an equally poor supervisor and not someone that should be entrusted with the responsibility of speaking to customers and representing AVI/National Brands/ Bakers as the case may be. Our conversation was recorded and right off the bat she asserted that my compliant had no merit because of what she claimed was personal preference (taste) and an informed buying decision (opening the box). We only opened the Cappuccino flavoured Romany Creams because the packaging looked so much like the Choc-Kits and no Olivia, the boxes are not two completely different colours - they both have similar brownish packaging and very similar images and are generally very similar in many aspects. My bemu*****t fast turned to feelings of ''abu*****t''. I was shocked and felt humiliated and branded a **** by Olivia. Her tone and language was contemptuous and dismissive. Surely this is not the way John and Leonard Baumann, the founders of Baumanns in 1851, later to become Bakers biscuits, would have imagined their loyal customers to be treated by a staff member? who is also a shareholder. You had several win win choices and happy customer outcomes to work out with me Olivia - but it seems to this disappointed Bakers consumer that you chose the only way to lose one more customer forever. I leave you with this thought to dwell on while I eat a low cost no name lemon cream that will add to the declining Bakers market share. As Peter Cheales, the founder of Hello Peter, the online customer service review portal and author of the book by the same name would say "I was your customer". I am sorry that my product experience did not match your corporate taste test mouth feel expectations or your intelligent shopper awareness expectations, so its "bye bye Bakers forever".
1 reviews | Active since Aug 2013
I recently purchased many bakers brands of biscuits for the Christmas period. So when we have decided to open the Snacktime assorted crackers, I was surprised to see that some of its contents was missing. I did send an email to bakers and the lady from customer care said that she will only replace the missing contents. It never made sense to me just pick up the missing contents of the package from Checkers hyper as I had to drive there which costs me R100 petrol and my time. So I asked her if she could replace the entire box which will be worth the trip. She said that she will have to get permission from her supervisor. What she don't realise is that we as customers experience all their mishaps due to their incompetence. We actually pay the price for their negligence. It's a shame that we have to be a second option to them when we actually support their business and keep their doors open. Guys be aware....don't let businesses like Bakers take advantage of you. If you experience something like this ....make sure they give you a full refund and have them deliver so you don't incur expenses for their product.
1 reviews | Active since Aug 2013
I recently purchased many bakers brands of biscuits for the Christmas period. So when we have decided to open the Snacktime assorted crackers, I was surprised to see that some of its contents was missing. I did send an email to bakers and the lady from customer care said that she will only replace the missing contents. It never made sense to me just pick up the missing contents of the package from Checkers hyper as I had to drive there which costs me R100 petrol and my time. So I asked her if she could replace the entire box which will be worth the trip. She said that she will have to get permission from her supervisor. What she don't realise is that we as customers experience all their mishaps due to their incompetence. We actually pay the price for their negligence. It's a shame that we have to be a second option to them when we actually support their business and keep their doors open. Guys be aware....don't let businesses like Bakers take advantage of you. If you experience something like this ....make sure they give you a full refund and have them deliver so you don't incur expenses for their product.
1 reviews | Active since Sept 2025
BAKERS IN DENIAL DUE TO THERE ROCK HARD , SALTY FLAVORLESS TENNIS & MARIE BISCUITS. ANNEKE JONKER ANNOYING BABY VOICE , SINGS WORDS TILL YOU GO DEAF! OLIVIA DAVIES IMPOLITE NO TELEPHONE MANNERS. ELLIS BROWN IS WEAK, HAS BEEN SINCE 3 YEARS AGO. WILL NEVER BUY NATIONAL BRANDS LIMITED💯
1 reviews | Active since Sept 2025
BAKERS IN DENIAL DUE TO THERE ROCK HARD , SALTY FLAVORLESS TENNIS & MARIE BISCUITS. ANNEKE JONKER ANNOYING BABY VOICE , SINGS WORDS TILL YOU GO DEAF! OLIVIA DAVIES IMPOLITE NO TELEPHONE MANNERS. ELLIS BROWN IS WEAK, HAS BEEN SINCE 3 YEARS AGO. WILL NEVER BUY NATIONAL BRANDS LIMITED💯
1 reviews | Active since Nov 2019
I purchased a box of Eet Sum Mores and, the moment I opened it, I was hit with an extremely strong chemical/toxic smell coming from the inside of the box. The glue and entire inner packaging had an overpowering odour that made me immediately develop a headache and start coughing uncontrollably. This is deeply concerning as it raises questions about the safety of the product and packaging. I have stopped consuming the biscuits and kept the box in case it’s needed for testing. I expect Bakers Biscuits to take urgent action to investigate this, as this is not just a quality issue — it’s a potential health hazard. I am posting this to warn other consumers and to request immediate feedback from the manufacturer.
1 reviews | Active since Nov 2019
I purchased a box of Eet Sum Mores and, the moment I opened it, I was hit with an extremely strong chemical/toxic smell coming from the inside of the box. The glue and entire inner packaging had an overpowering odour that made me immediately develop a headache and start coughing uncontrollably. This is deeply concerning as it raises questions about the safety of the product and packaging. I have stopped consuming the biscuits and kept the box in case it’s needed for testing. I expect Bakers Biscuits to take urgent action to investigate this, as this is not just a quality issue — it’s a potential health hazard. I am posting this to warn other consumers and to request immediate feedback from the manufacturer.
Hellopeter has tracked Bakers Biscuits across 124 reviews. Bakers Biscuits hasn't collected enough recent reviews — at least 10 in the last 12 months are needed — to calculate a TrustIndex score. Have you used Bakers Biscuits? Write a review to help others decide.