

Based on recent customer reviews, 1st for Women delivers a strongly polarised customer experience. The business earns widespread praise for its frontline consultants who are frequently named and commended for friendliness, patience, and professionalism, reflected in its Agent Quality score (4.3). However, claims handling remains a significant pain point, with customers consistently reporting prolonged delays, poor communication during the claims process, and frustration with settlement outcomes, dragging its Claims Handling score down to (2.0).
Replied to 93% of negative reviews
Typically takes less than 32 min to reply
TrustIndex
9.3
Score
Ranking
#16
in Home Insurance
Avg Reply
16 minutes
NPS Score
28
Recommended: Likely
Replied to 93% of negative reviews
Typically takes less than 32 min to reply
May '25 - Apr '26
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperiencePopular mentions
1 reviews | Active since Jan 2020
Excellent service from a gentleman called Thabang very efficient. I needed confirmation for my insurance cover and he got everything done in a few minutes very pleasant and professional.
1 reviews | Active since Jan 2020
Excellent service from a gentleman called Thabang very efficient. I needed confirmation for my insurance cover and he got everything done in a few minutes very pleasant and professional.
1 reviews | Active since Jan 2020
Yoliswa was assisting me with my car claim and her service is so great.
1 reviews | Active since Jan 2020
Yoliswa was assisting me with my car claim and her service is so great.
1 reviews | Active since Jan 2020
Yolisa was a very good agent...and I understood what she explained me
1 reviews | Active since Jan 2020
Yolisa was a very good agent...and I understood what she explained me
Based on recent customer reviews, this business delivers a consistently strong customer experience anchored by outstanding agent quality and rapid communication. Customers frequently name individual consultants and praise their friendliness, patience, and professionalism. Recurring praise is given to claims and roadside assistance, though a vocal minority report frustrating delays, rejected claims, and poor transparency around premium increases.
This business's biggest strength, according to Hellopeter's AI analysis, is Agent Quality & Customer Care. Named consultants are praised repeatedly for patience, friendliness, and going above and beyond. Words like 'amazing,' 'star,' and 'gem' appear frequently, reflecting genuinely caring human interactions.
The most common complaint, based on Hellopeter's AI analysis of recent customer reviews, is Pricing, Premiums & Transparency. Customers appreciate premium reductions upon request but complain about unexplained annual increases, hidden excess charges, and debits continuing after cancellation. Transparency at policy inception is a recurring gap.
Industry comparison data is calculated from each business's overall AI Score against the industry average. Strongest themes typically include Agent Quality and Communication; weakest tend to be Repair Quality and Pricing. How is the AI Score calculated? →
Hellopeter's TrustIndex is a 0–10 score based on review star ratings, reply speed, and recent activity over the last 12 months. How is the TrustIndex calculated? →
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