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Dialdirect

Claimed Business
1,666 Reviews (last 12 months)
Does not respond to reviews
AI Review Summary

Based on recent customer reviews, Dialdirect delivers a strongly positive day-to-day service experience driven by highly praised individual consultants and efficient call handling. Customers consistently name specific agents who go above and beyond. However, the claims process draws significant criticism for delays, poor communication, and disputed settlements, and pricing transparency remains a recurring friction point around annual premium increases.

Top Strengths:

  • Agent Quality & Customer Care: Customers consistently name individual consultants as friendly, patient, knowledgeable, and professional. Agents like Sebastian Ramouthar, Raylene Pather, and Zahier Abdul receive repeated praise for going above and beyond.
Service Quality Ratings
Industry: 2.7Best: 4.1 (Platinum Life)
Industry: 3.1Best: 4.5 (CLC)
Industry: 3.8Best: 4.7 (Old Mutual Insure)
Industry: 2.6Best: 4.2 (Prime South Africa)
Industry: 2.6Best: 4.3 (CLC)
Overall AI Score
3.7
Industry: 3.1Best: 4.3 (MiWayLife)
4.5-5 Excellent
3.5-4.5 Great
2.5-3.5 Average
1.5-2.5 Poor
<1.5 Terrible
Performance(last 12 months):
10.0Trustindex Rating
#10Ranked In Insurance
0.3 HrsAverage Time To Reply
48 NPSRecommended: Likely

Replied to 94% of negative reviews

Typically takes less than 36 min to reply

Review Distribution
4.56|1,666 Reviews

May '25 - Apr '26

5(82.7%)
4(7.2%)
3(1%)
2(1%)
1(8%)

Recent reviews (1,666)

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Popular mentions

AM
Anneke M

1 reviews | Active since Jan 2020

19 Mar 2026, 08:08

Fahim from Dialdirect promised to look into my complaint about a service provider

Fahim from Dialdirect promised to look into my complaint about a service provider. So I am trusting with confidence that it will happen.

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femida nizamie

1 reviews | Active since Jan 2020

19 Mar 2026, 08:03

I was advised the best option for my policy

I was advised the best option for my policy. Consultant was very helpful and knowledgeable

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Capt Visser

1 reviews | Active since Jan 2020

19 Mar 2026, 07:21

SHARKS!!! Any reason not to pay out!

SHARKS AND ANY REASON NOT TO PAY FOR CLAIMS!!!!! My car was ****** and after lots of hassles and questions as my car was covered on my policy when I joined as a rebuild by Daildirect. I received the phone call today my claim was rejected by Daildirect. The car was covered with all the details and questions and registration with photos of my car to be covered on my policy by Daildirect when I app**** by Daildirect. So all on my side was correct with what I correct with Daildirect so my vehicle can be insured for Also for useing privately and driving daily. Now they come with the jumbo mumbo the car was red before it was fixed and the car was a diesel before it was fixed and because of that they will not pay out. What a bunch of jumbo mumbo!!! Any reason not to pay out. So what people done to the car before me is now my fault and my problem. I still took photos all around and in the the car and send it through with all my paper work on the car and DailDirect told me all is in order when applying for cover on my vehicle. NOW I AM SITTING WITHOUT A CAR AND OUT OF POCKET!!!! PEOPLE RUN FAR AWAY FROM THESE SHARKS OF A INSURANCE COMPANY CALLING THEMSELFS DAILDIRECT. They will find any reason not to pay for your claim! Why having insurance if you are not covered??? The best of all is I had my second heart attack. I am a diabetic with arthritis colitis. NOW I have no way to get to hospital or a doctor or to collect my pills. Watch out for the company TELLESURE INVESTMENT HOLDINGS. They are part of this and will invistaget you for no reason and if they find nothing on you will try to find anything to cancel your claim. They will make if they are and worry about you but they fell nothing don`t be fooled by them. They are only ther to make sure your claim doesn`t get approved! Check on any platform on the internet for their reviews that was gevin and get a shock of your life!

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Thuli Duma

1 reviews | Active since Jan 2020

19 Mar 2026, 07:01

Thank you so much, the consultant was very helpful and friendly

Thank you so much, the consultant was very helpful and friendly. He even reminded to remove the cellphone that I lost which I found to be a great advise as a customer. It built trust between me and dial direct. Well done 👏🏾

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Phumula

1 reviews | Active since Jan 2020

18 Mar 2026, 12:41

Zaheed helped me fast and quickly

Zaheed helped me fast and quickly. Thank you very much

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Linda Warns

1 reviews | Active since Jan 2020

18 Mar 2026, 11:49

Friendly staff who a...

Friendly staff who are able to help you with any question or query you may have

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Njabulo

1 reviews | Active since Jan 2020

18 Mar 2026, 08:03

I have received the ...

I have received the best service, the agent was professional and very helpful

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Nurse

1 reviews | Active since Jan 2020

18 Mar 2026, 07:35

The consultant was v...

The consultant was very clear in explaining everything so that I understand.

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