

Based on recent customer reviews, Fruugo consistently fails to deliver on the most fundamental expectations of an online retailer. Customers overwhelmingly report non-delivery of orders, an inability to obtain refunds, and virtually no way to contact the company for resolution. Across all five service themes, the business scores in the 'Terrible' range, with Communication & Responsiveness (0.7) and Billing, Contracts & Account Management (0.7) being the weakest areas.
TrustIndex
0
Score
Ranking
#31
in Fibre & Broadband
NPS Score
-92
Recommended: Unlikely
May '25 - Apr '26
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
This company must be the worst. I placed an order in December and have still not received my order. The last update I got regarding my order was in January. Nothing since. I think I can kiss my money goodbye. I would not recommend that anyone buy from them.
1 reviews | Active since Jan 2020
This company must be the worst. I placed an order in December and have still not received my order. The last update I got regarding my order was in January. Nothing since. I think I can kiss my money goodbye. I would not recommend that anyone buy from them.
1 reviews | Active since Jan 2020
I ordered a watch a month ago and was instructed that it would arrive by the 6th which is today but I have not received any feedback or updates regarding delivery so it seems like Fruugo is just a **** company
1 reviews | Active since Jan 2020
I ordered a watch a month ago and was instructed that it would arrive by the 6th which is today but I have not received any feedback or updates regarding delivery so it seems like Fruugo is just a **** company
1 reviews | Active since Jan 2020
I have placed an order and paid. Payment included delivery. On 26 Feb 2026 it will be 20 days since I paid for my order. There is still no movement! I contacted them and was told that sorry, it was not yet even delivered in South Africa. They also informed me that the order will be handed to the SA Post Office as soon as it is checked by customs. It did not state that my parcel will be handed to SA Post Office when I placed the order. I explained that the Post Offices around us closed down years ago. They did not care and told me that it was too late for them to help me further and that I will just have to wait. I checked with the SA Post Office (obviously some hub somewhere) and was told that if they receive the parcel, I will have to fetch it. I am so angry at Fruugo for not explaining how delivery works and how long parcels take. I would have gladly paid more to get my parcel delivered by courier - the same way Temu and Shein gets parcels delivered. I mean almost 20 days with no movement of my parcel! Then the stress of how it will reach me. I guess it's a parcel that will never be received.
1 reviews | Active since Jan 2020
I have placed an order and paid. Payment included delivery. On 26 Feb 2026 it will be 20 days since I paid for my order. There is still no movement! I contacted them and was told that sorry, it was not yet even delivered in South Africa. They also informed me that the order will be handed to the SA Post Office as soon as it is checked by customs. It did not state that my parcel will be handed to SA Post Office when I placed the order. I explained that the Post Offices around us closed down years ago. They did not care and told me that it was too late for them to help me further and that I will just have to wait. I checked with the SA Post Office (obviously some hub somewhere) and was told that if they receive the parcel, I will have to fetch it. I am so angry at Fruugo for not explaining how delivery works and how long parcels take. I would have gladly paid more to get my parcel delivered by courier - the same way Temu and Shein gets parcels delivered. I mean almost 20 days with no movement of my parcel! Then the stress of how it will reach me. I guess it's a parcel that will never be received.
1 reviews | Active since Jan 2020
Needed a drain motor for my washing machine ASAP. Saw it was available on Fruugo ordered and paid on 8 February 2026. Still haven't received it. Tracking says expected on 16 March 2026. I will never order anything online from Fruugo again.
1 reviews | Active since Jan 2020
Needed a drain motor for my washing machine ASAP. Saw it was available on Fruugo ordered and paid on 8 February 2026. Still haven't received it. Tracking says expected on 16 March 2026. I will never order anything online from Fruugo again.
Based on recent customer reviews, this business delivers a consistently strong customer experience anchored by outstanding agent quality and rapid communication. Customers frequently name individual consultants and praise their friendliness, patience, and professionalism. Recurring praise is given to claims and roadside assistance, though a vocal minority report frustrating delays, rejected claims, and poor transparency around premium increases.
This business's biggest strength, according to Hellopeter's AI analysis, is Agent Quality & Customer Care. Named consultants are praised repeatedly for patience, friendliness, and going above and beyond. Words like 'amazing,' 'star,' and 'gem' appear frequently, reflecting genuinely caring human interactions.
The most common complaint, based on Hellopeter's AI analysis of recent customer reviews, is Pricing, Premiums & Transparency. Customers appreciate premium reductions upon request but complain about unexplained annual increases, hidden excess charges, and debits continuing after cancellation. Transparency at policy inception is a recurring gap.
Hellopeter's TrustIndex is a 0–10 score based on review star ratings, reply speed, and recent activity over the last 12 months. How is the TrustIndex calculated? →
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