SS
Smeg South Africa
Unclaimed Business
SS
Smeg South Africa
Unclaimed Business
35 Reviews (last 12 months)
Does not respond to reviews
AI Review Summary
Based on recent customer reviews, Smeg South Africa faces widespread criticism for poor product durability and inadequate after-sales service. Customers frequently report kettles leaking, ovens rusting, and cosmetic coatings deteriorating prematurely, especially given premium pricing. Warranty disputes are a recurring frustration, with many feeling claims are unfairly denied or deflected. Spare parts availability and repair turnaround times are also major pain points, with some customers waiting months. A small number of positive experiences highlight prompt replacements and helpful staff, particularly Nishelle at the Linbro Park outlet, but these are heavily outweighed by negative sentiment.
Performance(last 12 months):
TrustIndex
0
Ranking
#9
in Electronics & Technology
NPS Score
-100
Recommended: Unlikely
Review Distribution
1.7|35 Reviews
May '25 - Apr '26
5(15.2%)
4(0%)
3(0%)
2(6.1%)
1(78.8%)
5(15.2%)
4(0%)
3(0%)
2(6.1%)
1(78.8%)
Frequently Asked Questions About Smeg South Africa
Based on recent customer reviews, Smeg South Africa faces widespread criticism for poor product durability and inadequate after-sales service. Customers frequently report kettles leaking, ovens rusting, and cosmetic coatings deteriorating prematurely, especially given premium pricing. Warranty disputes are a recurring frustration, with many feeling claims are unfairly denied or deflected. Spare parts availability and repair turnaround times are also major pain points, with some customers waiting months. A small number of positive experiences highlight prompt replacements and helpful staff, particularly Nishelle at the Linbro Park outlet, but these are heavily outweighed by negative sentiment.
Smeg South Africa has a TrustIndex of 0 out of 10 on Hellopeter, based on 35 reviews in the last 12 months. Hellopeter has tracked Smeg South Africa across 388 total reviews. How is the TrustIndex calculated? →
Recent reviews (35)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your ExperienceA
AS
Attie S
1 reviews | Active since Jan 2020
18 Feb 2026, 09:15
Blown Away!
Goodness, can't remember when last I was this impressed with a supplier. I purchased a SMEG Gas Hob a year ago from Hirsch's and one of the ignitors stopped working. I logged this with Hirsch's yesterday morning and this morning service tech's from SMEG was at my premises to fix it. This is what I call great after-sales service. Well done. Please keep it up.
Helpful (0)
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Attie S
1 reviews | Active since Jan 2020
18 Feb 2026, 09:15
Blown Away!
Goodness, can't remember when last I was this impressed with a supplier. I purchased a SMEG Gas Hob a year ago from Hirsch's and one of the ignitors stopped working. I logged this with Hirsch's yesterday morning and this morning service tech's from SMEG was at my premises to fix it. This is what I call great after-sales service. Well done. Please keep it up.
0
Replies (0)PP
Peter P
1 reviews | Active since Jan 2020
11 Feb 2026, 09:18
The review that SMEG and Yuppiechef do not want you to read
You know how companies check out their review before publishing them on their website? Yes they do. If something comes along that is slightly non-complimentary it is sent directly to the virtual ******* bin. This review was written a year ago. Although it involves a SMEG product I am drawing attention to the service levels of these two companies: I will be honest with you up-front: I am a complete SMEG fanboy. I have totally bought into the beauty of Italian design. Just the word SMEG has the “halo effect”. That means that you are blinded by sharp rays of sunshine that resound with elegance, beauty and a price to match. For quality you must expect to pay the appropriate price. SMEG does not need to have a show-room. They should check out my kitchen. Anything that does any heavy lifting is there. And more. I have invested heavily in the brand. Following the market demand, SMEG has now has also gotten into producing appliances on the peripherals. Think coffee grinders, kettles and toasters. When I needed a new hand blender it was a no-brainer. I snapped up the SMEG. This device looks great on the kitchen counter. The blender feels solid in the hand even though it resembles a device created for female pleasure. Once you see it you can never un-see it. Anyway, it works - well. Now I am not sure if this blender was built in Italy or China. Either way I uncovered a fault: the rotating joint in the blender resembles a Phillips ***** head and the matching joint on the blender attachment is a matching Phillips design. Have you ever stripped a Phillips *****? Of course you have. Now you get the point. The joints are made of plastic. Yes - plastic. Not tungsten, titanium, chromium or rhenium. Plastic. Now imagine a 700W motor driving against plastic joints. It will eventually strip. It has to. It’s just a matter of time. That’s what happened to me. So I check the warranty. YES! It’s still under warranty. So the blender makes it’s happy way back to Yuppiechef and on to SMEG. After I while I get the reply from SMEG that the fault is not covered by the warranty and I will need to pay for the repair. I have banged my head against this “not covered by warranty” reply many times. So have you. It’s no use - you can shout and scream and jump up and down as much as you want. It does not help. So I think about the repair. The price to repair the blender is more than half the price of a new blender! For 2 little pieces of plastic… That tells me that SMEG is into selling new blenders and not repairing them. But I do not want to waste money as the rest of the blender is in perfect condition. So I pay Yuppiechef for the repair. Time passes followed by more time. No word from Yuppiechef. I ping them with an email asking how my repair is going. They pong me back with an apology saying it is still with the supplier. More time passes. I ping Yuppiechef again and am ponged back with a beautiful note saying they will escalate the problem with SMEG. By now I am getting frustrated because I am beating egg whites by hand and it’s causing cramp in my hand. Next I try to blend a basil pesto by hand. Epic fail. Another ping. This time I am told that SMEG is waiting for the part to arrive. Maybe next week. Not sure. It feels like Yuppiechef has an Artificial Intelligence (AI) apology bot that they use to reply to my emails. The reply is apologetic and there is always a different excuse. I think about writing my own AI bot to ask about the progress. That would be cool - 2 AI machines talking to each other. But I do not have the time - I am busy blending a wasabi mayonnaise. By hand. The pressure and frustration to get this thing repaired now reaches a peak - my Spousal Unit needs to use a blender and she is over me like a rash. I have no answer for her. My final ping. I am ponged back saying the SMEG person is in Johannesburg for the week and can we wrap this up when he gets back next week? Maybe SMEG has also got an AI excuse bot? Dunno. By now 2 (two) months have passed and I have had enough of this game. Two months for a mega-company like SMEG to repair a simple little hand blender? Something is off in some smelly Italian kitchen. If the blender does ever get repaired will it work? If it does not I am back to the warranty dilemma. Enough. I tell Yuppiechef to refund me the money I paid for the repair and to pass the message on to SMEG that they can throw the blender in the ******* - where it belongs. I hope they dispose of it in a sustainable manner and not just throw it in the sea. Folks - learn from my pain and frustrations: this is a nice piece of kit, but if it breaks throw it away and find another blender. Thank me later. Now I am walking the long and treacherous path to finding a new blender. This time I am wearing shades so the halo does not blind me.
Helpful (0)
|Replies (0)PP
Peter P
1 reviews | Active since Jan 2020
11 Feb 2026, 09:18
The review that SMEG and Yuppiechef do not want you to read
You know how companies check out their review before publishing them on their website? Yes they do. If something comes along that is slightly non-complimentary it is sent directly to the virtual ******* bin. This review was written a year ago. Although it involves a SMEG product I am drawing attention to the service levels of these two companies: I will be honest with you up-front: I am a complete SMEG fanboy. I have totally bought into the beauty of Italian design. Just the word SMEG has the “halo effect”. That means that you are blinded by sharp rays of sunshine that resound with elegance, beauty and a price to match. For quality you must expect to pay the appropriate price. SMEG does not need to have a show-room. They should check out my kitchen. Anything that does any heavy lifting is there. And more. I have invested heavily in the brand. Following the market demand, SMEG has now has also gotten into producing appliances on the peripherals. Think coffee grinders, kettles and toasters. When I needed a new hand blender it was a no-brainer. I snapped up the SMEG. This device looks great on the kitchen counter. The blender feels solid in the hand even though it resembles a device created for female pleasure. Once you see it you can never un-see it. Anyway, it works - well. Now I am not sure if this blender was built in Italy or China. Either way I uncovered a fault: the rotating joint in the blender resembles a Phillips ***** head and the matching joint on the blender attachment is a matching Phillips design. Have you ever stripped a Phillips *****? Of course you have. Now you get the point. The joints are made of plastic. Yes - plastic. Not tungsten, titanium, chromium or rhenium. Plastic. Now imagine a 700W motor driving against plastic joints. It will eventually strip. It has to. It’s just a matter of time. That’s what happened to me. So I check the warranty. YES! It’s still under warranty. So the blender makes it’s happy way back to Yuppiechef and on to SMEG. After I while I get the reply from SMEG that the fault is not covered by the warranty and I will need to pay for the repair. I have banged my head against this “not covered by warranty” reply many times. So have you. It’s no use - you can shout and scream and jump up and down as much as you want. It does not help. So I think about the repair. The price to repair the blender is more than half the price of a new blender! For 2 little pieces of plastic… That tells me that SMEG is into selling new blenders and not repairing them. But I do not want to waste money as the rest of the blender is in perfect condition. So I pay Yuppiechef for the repair. Time passes followed by more time. No word from Yuppiechef. I ping them with an email asking how my repair is going. They pong me back with an apology saying it is still with the supplier. More time passes. I ping Yuppiechef again and am ponged back with a beautiful note saying they will escalate the problem with SMEG. By now I am getting frustrated because I am beating egg whites by hand and it’s causing cramp in my hand. Next I try to blend a basil pesto by hand. Epic fail. Another ping. This time I am told that SMEG is waiting for the part to arrive. Maybe next week. Not sure. It feels like Yuppiechef has an Artificial Intelligence (AI) apology bot that they use to reply to my emails. The reply is apologetic and there is always a different excuse. I think about writing my own AI bot to ask about the progress. That would be cool - 2 AI machines talking to each other. But I do not have the time - I am busy blending a wasabi mayonnaise. By hand. The pressure and frustration to get this thing repaired now reaches a peak - my Spousal Unit needs to use a blender and she is over me like a rash. I have no answer for her. My final ping. I am ponged back saying the SMEG person is in Johannesburg for the week and can we wrap this up when he gets back next week? Maybe SMEG has also got an AI excuse bot? Dunno. By now 2 (two) months have passed and I have had enough of this game. Two months for a mega-company like SMEG to repair a simple little hand blender? Something is off in some smelly Italian kitchen. If the blender does ever get repaired will it work? If it does not I am back to the warranty dilemma. Enough. I tell Yuppiechef to refund me the money I paid for the repair and to pass the message on to SMEG that they can throw the blender in the ******* - where it belongs. I hope they dispose of it in a sustainable manner and not just throw it in the sea. Folks - learn from my pain and frustrations: this is a nice piece of kit, but if it breaks throw it away and find another blender. Thank me later. Now I am walking the long and treacherous path to finding a new blender. This time I am wearing shades so the halo does not blind me.
0
Replies (0)DS
Debbie S
1 reviews | Active since Jan 2020
9 Feb 2026, 11:23
Poor service from SMEG
I sent in a kettle that has a bubble under the white coating and it has discoloured - only 3 years old. I was told they would give a R2500 trade in and that I could buy a new one for R3000 once the trade in was deducted. I will NOT do this as it is a manufacturing defect and find it very offensive. Extremely adamant and unhelpful. Lost a loyal customer!!!
Helpful (0)
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Debbie S
1 reviews | Active since Jan 2020
9 Feb 2026, 11:23
Poor service from SMEG
I sent in a kettle that has a bubble under the white coating and it has discoloured - only 3 years old. I was told they would give a R2500 trade in and that I could buy a new one for R3000 once the trade in was deducted. I will NOT do this as it is a manufacturing defect and find it very offensive. Extremely adamant and unhelpful. Lost a loyal customer!!!
0
Replies (0)ND
Nokuthokoza D
1 reviews | Active since Jan 2020
4 Feb 2026, 19:11
Bad buying experience
I purchased a Smeg sink, and within just a few weeks it began to change colour. I reported this issue via email, but instead of addressing the defect, Smeg attempted to shift the blame onto me. They then sent a consultant to assess the sink, who tried to clean it using only vinegar. I was informed that the assessor would return with the correct cleaning materials, as they had forgotten them, but no one ever came back. After following up again, I was told I could receive a discount on a second sink. This is unacceptable, as I requested a replacement for a defective product, not to purchase another one. I am extremely disappointed. I have already purchased a Smeg gas hob and oven for my kitchen renovation and was planning to buy the remaining appliances to keep everything uniform. Unfortunately, after this experience, I will not be buying Smeg products again. No, thank you.
Helpful (0)
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Nokuthokoza D
1 reviews | Active since Jan 2020
4 Feb 2026, 19:11
Bad buying experience
I purchased a Smeg sink, and within just a few weeks it began to change colour. I reported this issue via email, but instead of addressing the defect, Smeg attempted to shift the blame onto me. They then sent a consultant to assess the sink, who tried to clean it using only vinegar. I was informed that the assessor would return with the correct cleaning materials, as they had forgotten them, but no one ever came back. After following up again, I was told I could receive a discount on a second sink. This is unacceptable, as I requested a replacement for a defective product, not to purchase another one. I am extremely disappointed. I have already purchased a Smeg gas hob and oven for my kitchen renovation and was planning to buy the remaining appliances to keep everything uniform. Unfortunately, after this experience, I will not be buying Smeg products again. No, thank you.
0
Replies (0)LW
Liza W
1 reviews | Active since Jan 2020
27 Jan 2026, 10:18
SMEG does not live up to its name
I saved up to buy my dream SMEG kettle for myself for Christmas, for the price you for the kettle it simply is not worth it (R3,399). While it looks the part. Its longevity and mechanical guarantees suck. Smeg typically offers a 2-year warranty (depending on your region, it can sometimes be 1 year). My kettle started leaking and it leaked onto the cordless base which caused the kettle to have an electric fault and top working. I contacted SMEG and the local CT office said they were unable to repair the kettle so I have to buy a new one at 50% off. In my opinion if you are spending this amount of money on a kettle it should either be replaced or fixed. New kettles currently retail for R3999.00, I will have to pay R1999.50 for a new unit with a 2 year warranty. Why would I I want to spend another R1999.50 for a kettle that will break again in 2 years time. and is not replaceable or able to be fixed? If you are weighing up wether to buy a SMEG appliance, and spend your hard earned money on it. DONT! Its not what I would consider a Durable brand, rather go for a R500 Kenwood or a Le Creuset that is built to last forever. Its not worth the money spent. Replacement vs. Repair: Unlike high-end brands like Dualit (which are designed to be fully taken apart and repaired by the owner), Smeg kettles are largely "sealed units." If the internal electronics or the thermal fuse fail out of warranty, they are difficult to repair, and you’ll likely be looking at a replacement rather than a fix.
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Liza W
1 reviews | Active since Jan 2020
27 Jan 2026, 10:18
SMEG does not live up to its name
I saved up to buy my dream SMEG kettle for myself for Christmas, for the price you for the kettle it simply is not worth it (R3,399). While it looks the part. Its longevity and mechanical guarantees suck. Smeg typically offers a 2-year warranty (depending on your region, it can sometimes be 1 year). My kettle started leaking and it leaked onto the cordless base which caused the kettle to have an electric fault and top working. I contacted SMEG and the local CT office said they were unable to repair the kettle so I have to buy a new one at 50% off. In my opinion if you are spending this amount of money on a kettle it should either be replaced or fixed. New kettles currently retail for R3999.00, I will have to pay R1999.50 for a new unit with a 2 year warranty. Why would I I want to spend another R1999.50 for a kettle that will break again in 2 years time. and is not replaceable or able to be fixed? If you are weighing up wether to buy a SMEG appliance, and spend your hard earned money on it. DONT! Its not what I would consider a Durable brand, rather go for a R500 Kenwood or a Le Creuset that is built to last forever. Its not worth the money spent. Replacement vs. Repair: Unlike high-end brands like Dualit (which are designed to be fully taken apart and repaired by the owner), Smeg kettles are largely "sealed units." If the internal electronics or the thermal fuse fail out of warranty, they are difficult to repair, and you’ll likely be looking at a replacement rather than a fix.
0
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Peter C
1 reviews | Active since Jan 2020
14 Dec 2025, 05:18
SMEG WAS A LET DOWN
I BOUGHT A SMAG KETTLE A RED ONE. AYEAR LATER IT RUSTED AND LEAKED. THE AGENTS TOLD ME I WOULD HAVE TO PAY R600B TO HAVE IT ASSESSED. I DUMPED IT. THE SAME WITH MY SMEG TOASTER. I BOUGHT TO RUSSELL HOBBS APPLIANCES FOR LESS THAN A QUARTER OF THE PRICE AND THREE YEARS LATER ALL IS WELL.
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Peter C
1 reviews | Active since Jan 2020
14 Dec 2025, 05:18
SMEG WAS A LET DOWN
I BOUGHT A SMAG KETTLE A RED ONE. AYEAR LATER IT RUSTED AND LEAKED. THE AGENTS TOLD ME I WOULD HAVE TO PAY R600B TO HAVE IT ASSESSED. I DUMPED IT. THE SAME WITH MY SMEG TOASTER. I BOUGHT TO RUSSELL HOBBS APPLIANCES FOR LESS THAN A QUARTER OF THE PRICE AND THREE YEARS LATER ALL IS WELL.
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Charl R
1 reviews | Active since Jan 2020
27 Nov 2025, 11:23
Worst part of kitchen renovation experience, pathetic after sales service
The worst part of renovating our kitchen has been the constant fault with the new Smeg cooker we purchased in April 2025. The cooker arrived faulty, meaning it was poorly manufactured. The fault was first noted when the gas installation was attempted. Instead of replacing the faulty cooker Smeg and Tafelberg Furnishers and Happy Appliances insisted on fixing it. 6 months later I reported a fault with the very same cooker plate, and again they would not replace the unit. They insist on doing repairs. Best thing is, Happy appliances technicians just pitch up at our house following instruction from their employer, while not one person makes contact with us to arrange. Oh wait, they might phone when they’re on their way over, as if we are expected to be home at all times and don’t have jobs. Worst experience of our entire kitchen renovation.
Helpful (0)
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Charl R
1 reviews | Active since Jan 2020
27 Nov 2025, 11:23
Worst part of kitchen renovation experience, pathetic after sales service
The worst part of renovating our kitchen has been the constant fault with the new Smeg cooker we purchased in April 2025. The cooker arrived faulty, meaning it was poorly manufactured. The fault was first noted when the gas installation was attempted. Instead of replacing the faulty cooker Smeg and Tafelberg Furnishers and Happy Appliances insisted on fixing it. 6 months later I reported a fault with the very same cooker plate, and again they would not replace the unit. They insist on doing repairs. Best thing is, Happy appliances technicians just pitch up at our house following instruction from their employer, while not one person makes contact with us to arrange. Oh wait, they might phone when they’re on their way over, as if we are expected to be home at all times and don’t have jobs. Worst experience of our entire kitchen renovation.
0
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