Industry AI Summary
Based on an analysis of recent customer reviews across South African wellness and beauty providers, including gyms, spas, skincare brands, fragrance retailers, and beauty salons, the industry delivers strong products and personal service but struggles with the commercial structures built around them. Customers praise individual trainers, therapists, and products by name. They complain about the contracts, cancellations, and billing practices that surround those same experiences.
Industry Strengths
- Product Quality & Treatment Results: The strongest positive signal in the category comes from products and treatments that deliver on their promise. Fragrances praised for longevity and accurate designer representation, skincare that produces visible results within weeks, and personalised fitness programmes that drive measurable progress generate the most detailed and emotionally positive reviews. When the core product works, customers become active advocates.
Wellness & Beauty Industry Averages
Average customer score across wellness & beauty companies, per service theme.
- Customer Service
- 2.9 / 5
- Memberships
- 1.6 / 5
- Treatment Quality
- 3 / 5
- Pricing & Billing
- 1.9 / 5
- Communication
- 2 / 5
Best Beauty & Personal Care Companies in South Africa
Sort by service quality:
To rank in best categories, a business must actively reply to reviews and have received 12 or more reviews in the last 12 months.
U
Unimeal
Verified
4.6|480 reviews (last 12 months)|#1 in Beauty & Personal Care
TrustIndex0
Avg Reply128 hours 52 min
NPS50
Replied to 100% of negative reviews
Typically takes 145 hours 56 min to reply
U
Unimeal
Verified
#1 in Beauty & Personal Care
4.6|480 reviews
TrustIndex0
Avg Reply128 hours 52 min
NPS50
Replied to 100% of negative reviews
Typically takes 145 hours 56 min to reply
Customer Service
4.5Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
3.8Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
4.5Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
3.6Ind. 1.9
Best: 4.1 (Scentimental)
Communication
4.2Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score4.1
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
4.5
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
3.8
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
4.5
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
3.6
Industry: 1.9Best: 4.1 (Scentimental)
Communication
4.2
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
4.1
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
P
Perfumology
Verified
2.8|111 reviews (last 12 months)|#2 in Beauty & Personal Care
TrustIndex0
Avg Reply848 hours 19 min
NPS-35
Replied to 25% of negative reviews
Typically takes 122 hours 21 min to reply
P
Perfumology
Verified
#2 in Beauty & Personal Care
2.8|111 reviews
TrustIndex0
Avg Reply848 hours 19 min
NPS-35
Replied to 25% of negative reviews
Typically takes 122 hours 21 min to reply
Customer Service
3.3Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
N/AInd. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
3.6Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
3Ind. 1.9
Best: 4.1 (Scentimental)
Communication
2.1Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score3
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
3.3
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
N/A
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
3.6
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
3
Industry: 1.9Best: 4.1 (Scentimental)
Communication
2.1
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
3
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
S
Scentimental
Verified
4.3|358 reviews (last 12 months)|#3 in Beauty & Personal Care
TrustIndex0
Avg Reply42 hours 29 min
NPS75
Replied to 62% of negative reviews
Typically takes 43 hours 42 min to reply
S
Scentimental
Verified
#3 in Beauty & Personal Care
4.3|358 reviews
TrustIndex0
Avg Reply42 hours 29 min
NPS75
Replied to 62% of negative reviews
Typically takes 43 hours 42 min to reply
Customer Service
4.3Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
3.5Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
4.4Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
4.1Ind. 1.9
Best: 4.1 (Scentimental)
Communication
3.8Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score4
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
4.3
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
3.5
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
4.4
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
4.1
Industry: 1.9Best: 4.1 (Scentimental)
Communication
3.8
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
4
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
I
Isabella Garcia
Verified
2.3|597 reviews (last 12 months)|#4 in Beauty & Personal Care
TrustIndex0
Avg Reply24 hours 40 min
NPS1
Replied to 89% of negative reviews
Typically takes 31 hours 4 min to reply
I
Isabella Garcia
Verified
#4 in Beauty & Personal Care
2.3|597 reviews
TrustIndex0
Avg Reply24 hours 40 min
NPS1
Replied to 89% of negative reviews
Typically takes 31 hours 4 min to reply
Customer Service
3Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
1.3Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
3.5Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
1.4Ind. 1.9
Best: 4.1 (Scentimental)
Communication
1.8Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score2.2
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
3
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
1.3
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
3.5
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
1.4
Industry: 1.9Best: 4.1 (Scentimental)
Communication
1.8
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
2.2
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
P
Planet Fitness
Verified
1.5|509 reviews (last 12 months)|#5 in Beauty & Personal Care
TrustIndex0
Avg Reply90 hours 60 min
NPS-90
Replied to 67% of negative reviews
Typically takes 86 hours 49 min to reply
P
Planet Fitness
Verified
#5 in Beauty & Personal Care
1.5|509 reviews
TrustIndex0
Avg Reply90 hours 60 min
NPS-90
Replied to 67% of negative reviews
Typically takes 86 hours 49 min to reply
Customer Service
1.6Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
1Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
1.6Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
1Ind. 1.9
Best: 4.1 (Scentimental)
Communication
0.9Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score1.2
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
1.6
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
1
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
1.6
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
1
Industry: 1.9Best: 4.1 (Scentimental)
Communication
0.9
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
1.2
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
V
1.3|542 reviews (last 12 months)|#6 in Beauty & Personal Care
TrustIndex0
Avg Reply
NPS-90
Replied to 0% of negative reviews
Typically takes to reply
V
#6 in Beauty & Personal Care
1.3|542 reviews
TrustIndex0
Avg Reply
NPS-90
Replied to 0% of negative reviews
Typically takes to reply
Customer Service
1.5Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
0.8Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
1.4Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
0.9Ind. 1.9
Best: 4.1 (Scentimental)
Communication
0.9Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score1.1
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
1.5
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
0.8
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
1.4
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
0.9
Industry: 1.9Best: 4.1 (Scentimental)
Communication
0.9
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
1.1
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
Z
1.5|86 reviews (last 12 months)|#7 in Beauty & Personal Care
TrustIndex0
Avg Reply
NPS-82
Replied to 0% of negative reviews
Typically takes to reply
Z
#7 in Beauty & Personal Care
1.5|86 reviews
TrustIndex0
Avg Reply
NPS-82
Replied to 0% of negative reviews
Typically takes to reply
Customer Service
1.3Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
0.8Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
1.1Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
0.8Ind. 1.9
Best: 4.1 (Scentimental)
Communication
0.9Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score1
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
1.3
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
0.8
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
1.1
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
0.8
Industry: 1.9Best: 4.1 (Scentimental)
Communication
0.9
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
1
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
S
Sorbet Group
Verified
1.6|83 reviews (last 12 months)|#8 in Beauty & Personal Care
TrustIndex0
Avg Reply14 hours 34 min
NPS-73
Replied to 9% of negative reviews
Typically takes 16 hours 42 min to reply
S
Sorbet Group
Verified
#8 in Beauty & Personal Care
1.6|83 reviews
TrustIndex0
Avg Reply14 hours 34 min
NPS-73
Replied to 9% of negative reviews
Typically takes 16 hours 42 min to reply
Customer Service
1.6Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
1.5Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
1.1Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
1.2Ind. 1.9
Best: 4.1 (Scentimental)
Communication
1.2Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score1.3
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
1.6
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
1.5
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
1.1
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
1.2
Industry: 1.9Best: 4.1 (Scentimental)
Communication
1.2
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
1.3
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
B
BetterMe
Verified
4.2|73 reviews (last 12 months)|#9 in Beauty & Personal Care
TrustIndex0
Avg Reply173 hours 52 min
NPS0
Replied to 92% of negative reviews
Typically takes 356 hours 9 min to reply
B
BetterMe
Verified
#9 in Beauty & Personal Care
4.2|73 reviews
TrustIndex0
Avg Reply173 hours 52 min
NPS0
Replied to 92% of negative reviews
Typically takes 356 hours 9 min to reply
Customer Service
4.2Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
1.4Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
3.9Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
2.6Ind. 1.9
Best: 4.1 (Scentimental)
Communication
3.7Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score3.2
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
4.2
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
1.4
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
3.9
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
2.6
Industry: 1.9Best: 4.1 (Scentimental)
Communication
3.7
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
3.2
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
S
Superlove Hair
Verified
4.2|78 reviews (last 12 months)|#10 in Beauty & Personal Care
TrustIndex0
Avg Reply
NPS22
Replied to 0% of negative reviews
Typically takes to reply
S
Superlove Hair
Verified
#10 in Beauty & Personal Care
4.2|78 reviews
TrustIndex0
Avg Reply
NPS22
Replied to 0% of negative reviews
Typically takes to reply
Customer Service
3.8Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
1.9Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
3.5Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
2.3Ind. 1.9
Best: 4.1 (Scentimental)
Communication
2Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score2.7
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
3.8
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
1.9
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
3.5
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
2.3
Industry: 1.9Best: 4.1 (Scentimental)
Communication
2
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
2.7
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
H
HarnaFit (HarnaFit.com)
Verified
4.7|225 reviews (last 12 months)|#11 in Beauty & Personal Care
TrustIndex0
Avg Reply
NPS0
Replied to 0% of negative reviews
Typically takes to reply
H
HarnaFit (HarnaFit.com)
Verified
#11 in Beauty & Personal Care
4.7|225 reviews
TrustIndex0
Avg Reply
NPS0
Replied to 0% of negative reviews
Typically takes to reply
Customer Service
4.7Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
4Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
4.7Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
3.6Ind. 1.9
Best: 4.1 (Scentimental)
Communication
4.5Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score4.3
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
4.7
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
4
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
4.7
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
3.6
Industry: 1.9Best: 4.1 (Scentimental)
Communication
4.5
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
4.3
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
C
4.2|116 reviews (last 12 months)|#12 in Beauty & Personal Care
TrustIndex0
Avg Reply
NPS23
Replied to 0% of negative reviews
Typically takes to reply
C
#12 in Beauty & Personal Care
4.2|116 reviews
TrustIndex0
Avg Reply
NPS23
Replied to 0% of negative reviews
Typically takes to reply
Customer Service
3.9Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
2.2Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
4.2Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
2.3Ind. 1.9
Best: 4.1 (Scentimental)
Communication
3.3Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score3.2
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
3.9
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
2.2
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
4.2
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
2.3
Industry: 1.9Best: 4.1 (Scentimental)
Communication
3.3
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
3.2
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
C
1.4|60 reviews (last 12 months)|#13 in Beauty & Personal Care
TrustIndex0
Avg Reply
NPS-97
Replied to 0% of negative reviews
Typically takes to reply
C
#13 in Beauty & Personal Care
1.4|60 reviews
TrustIndex0
Avg Reply
NPS-97
Replied to 0% of negative reviews
Typically takes to reply
Customer Service
1.5Ind. 2.9
Best: 4.7 (HarnaFit)
Memberships
0.9Ind. 1.6
Best: 3.8 (Unimeal)
Treatment Quality
1.1Ind. 3
Best: 4.7 (HarnaFit)
Pricing & Billing
0.8Ind. 1.9
Best: 4.1 (Scentimental)
Communication
0.7Ind. 2
Best: 4.2 (Unimeal)
Overall AI Score1
Industry: 2.3Best: 4.7 (HarnaFit)Customer Service
1.5
Industry: 2.9Best: 4.7 (HarnaFit)
Memberships
0.9
Industry: 1.6Best: 3.8 (Unimeal)
Treatment Quality
1.1
Industry: 3Best: 4.7 (HarnaFit)
Pricing & Billing
0.8
Industry: 1.9Best: 4.1 (Scentimental)
Communication
0.7
Industry: 2Best: 4.2 (Unimeal)
Overall AI Score
1
Industry: 2.3Best: 4.7 (HarnaFit)
4.5-5 Excellent 4-4.5 Good 3-4 Average Less than 3 Poor
Frequently Asked Questions About Beauty & Personal Care
The highest-rated Beauty & Personal Care companies in South Africa on Hellopeter, ranked by TrustIndex, are:
TrustIndex combines customer sentiment and a business's responsiveness to negative reviews. For theme-specific leaders, see the Best-in-Class breakdown earlier on this page.
Across 13 Beauty & Personal Care providers on Hellopeter, the average star rating is 3 out of 5, based on 3 318 reviews in the last 12 months. The top Beauty & Personal Care providers score 4.2+; providers in the bottom tier score below 1.5.
For Beauty & Personal Care in South Africa, the same quality markers that distinguish the best Wellness & Beauty companies apply: The top-performing wellness and beauty providers understand that the relationship does not end at the sign-up or the sale. Their staff stay invested. Their contracts are transparent. Their cancellation processes are clean. When products do not meet expectations, they resolve issues quickly rather than making the customer fight for a refund. They recognise that in an industry built on personal trust, every touchpoint after the first transaction either deepens that trust or destroys it.
Hellopeter's AI analyses Beauty & Personal Care providers across key service themes including Customer Service, Staff & Experience, Memberships, Contracts & Cancellations, Product Quality & Treatment Results, Pricing, Billing & Refunds, Communication & Complaint Resolution. Each theme is scored based on the sentiment and detail of real customer reviews. How does Hellopeter analyse companies? →
Beauty & Personal Care is one of the reviewed subcategories within Wellness & Beauty on Hellopeter. Customer feedback in this subcategory tends to focus on the same five service themes used to score the parent industry, with Customer Service, Staff & Experience typically the most scrutinised area in Beauty & Personal Care.