Based on recent customer reviews, Ambledown faces significant criticism around claims processing delays, poor communication, and repetitive requests for documents already submitted. Customers frequently report being sent in circles, receiving automated or inconsistent responses, and waiting weeks without feedback on claims. Several reviewers highlight that claims are rejected on technicalities without clear explanations or proactive support. The call centre is described as unhelpful, with escalations rarely yielding results. Customers express frustration that the core purpose of gap cover, providing financial protection during medical emergencies, is being undermined by these service failures.
Replied to 80% of negative reviews
Reply time on negative reviews: 348 hours 20 min
TrustIndex
0
Ranking
#49
in Insurance
Avg Reply
329h 28m
NPS Score
-75
Recommended: Unlikely
Replied to 80% of negative reviews
Reply time on negative reviews: 348 hours 20 min
May '25 - Apr '26
Based on recent customer reviews, Ambledown faces significant criticism around claims processing delays, poor communication, and repetitive requests for documents already submitted. Customers frequently report being sent in circles, receiving automated or inconsistent responses, and waiting weeks without feedback on claims. Several reviewers highlight that claims are rejected on technicalities without clear explanations or proactive support. The call centre is described as unhelpful, with escalations rarely yielding results. Customers express frustration that the core purpose of gap cover, providing financial protection during medical emergencies, is being undermined by these service failures.
Ambledown has a TrustIndex of 0 out of 10 on Hellopeter, based on 12 reviews in the last 12 months. They reply to 80% of negative reviews, typically within 348 hours 20 min. Hellopeter has tracked Ambledown across 218 total reviews. How is the TrustIndex calculated? →
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2020
You send in the form, they reply with please fill out the form. You send it back, they ask for the form again. They ask for all sorts of other documents no other gap asks for. They just seem to be sending me round and round in circles for 2 weeks, getting nowhere. Will look to switch. Maybe it's AI not answering you, but I have filled out the form and attached it multiple times, with only ever getting automated responses they recieved it, and when I follow up they say fill out the claim form... again.
1 reviews | Active since Jan 2020
You send in the form, they reply with please fill out the form. You send it back, they ask for the form again. They ask for all sorts of other documents no other gap asks for. They just seem to be sending me round and round in circles for 2 weeks, getting nowhere. Will look to switch. Maybe it's AI not answering you, but I have filled out the form and attached it multiple times, with only ever getting automated responses they recieved it, and when I follow up they say fill out the claim form... again.
1 reviews | Active since Jan 2020
In December I had to have an emergency procedure. What was just a visit to a specialist became an emergency day admission procedure. I submitted my documents by the 14th of January 2026 and the consultant had acknowledged receipt saying the turn around time is 14 working days. On the 2nd February I received an email because I missed the call to verify banking details as I had already paid for the co payment up front to the hospital and was claiming back from gap cover. The consultant verified banking details and advised they would do a payment if approved. However 6 days later there is still no feedback. Gap cover is taken to avoid unforeseen expenses and shortfalls. I did not expect to be hospitalised after an appointment. I am still awaiting a response til today.
1 reviews | Active since Jan 2020
In December I had to have an emergency procedure. What was just a visit to a specialist became an emergency day admission procedure. I submitted my documents by the 14th of January 2026 and the consultant had acknowledged receipt saying the turn around time is 14 working days. On the 2nd February I received an email because I missed the call to verify banking details as I had already paid for the co payment up front to the hospital and was claiming back from gap cover. The consultant verified banking details and advised they would do a payment if approved. However 6 days later there is still no feedback. Gap cover is taken to avoid unforeseen expenses and shortfalls. I did not expect to be hospitalised after an appointment. I am still awaiting a response til today.
1 reviews | Active since Jan 2020
I took out gap cover for my mother who is a 77 year old pensioner .She recently had to have surgery unexpectedly , the specialists surgery claim balance outstanding was submitted to Ambledown on 19 December 2025 .To date ( 02 February 2026) we have yet to have any feedback , Enquiries via telephone and email produce the same response " still being accessed " or "claim has been escalated" . This delay in response is causing my mom a lot of stress and anxiety as she has no source of income and the amount outstanding on the drs account is way above her financial means . The whole point of taking the gap cover is for peace of mind that instances like this will be covered . So quick to take debit orders but when it really counts you measure a company on customer service which in this case has been pathetic to say the least .
1 reviews | Active since Jan 2020
I took out gap cover for my mother who is a 77 year old pensioner .She recently had to have surgery unexpectedly , the specialists surgery claim balance outstanding was submitted to Ambledown on 19 December 2025 .To date ( 02 February 2026) we have yet to have any feedback , Enquiries via telephone and email produce the same response " still being accessed " or "claim has been escalated" . This delay in response is causing my mom a lot of stress and anxiety as she has no source of income and the amount outstanding on the drs account is way above her financial means . The whole point of taking the gap cover is for peace of mind that instances like this will be covered . So quick to take debit orders but when it really counts you measure a company on customer service which in this case has been pathetic to say the least .
1 reviews | Active since Jan 2020
Submitted 2 claims 8/12. Made a phone call to help center. Went through the security check. Eventually asked me for the claim reference numbers. I quoted it many times - it is a 6 digit number ONLY! I get told the claim will be escalated as it was already logged in September!!!! After a debate, i was aske "are you not Mrs. (completely different surname) The incorrect claim number was entered. Why the hell do a security check and confirm my ID and what ever goes with that, if you now call me someone else. What a joke. Asking to speak to the supervisor, "she/he is not available' What else did I expect. You report to your "senior" that is missing in action. This is every time i make a claim. Please do not send an apology like you do to ALL the other complainants. No reference but only a name. I will be kind today and not name and shame, but this will happen going forward. Rather DO SOMETHING to train your help center people! Invest in your people, or manage them. From a very disappointed customer. Erica
1 reviews | Active since Jan 2020
Submitted 2 claims 8/12. Made a phone call to help center. Went through the security check. Eventually asked me for the claim reference numbers. I quoted it many times - it is a 6 digit number ONLY! I get told the claim will be escalated as it was already logged in September!!!! After a debate, i was aske "are you not Mrs. (completely different surname) The incorrect claim number was entered. Why the hell do a security check and confirm my ID and what ever goes with that, if you now call me someone else. What a joke. Asking to speak to the supervisor, "she/he is not available' What else did I expect. You report to your "senior" that is missing in action. This is every time i make a claim. Please do not send an apology like you do to ALL the other complainants. No reference but only a name. I will be kind today and not name and shame, but this will happen going forward. Rather DO SOMETHING to train your help center people! Invest in your people, or manage them. From a very disappointed customer. Erica
1 reviews | Active since Jan 2020
If one wants to claim, they come up with things like pre existing conditions just so that you do not get any claims. How should I know my child needs grommets. Terrible service. MEDWAY GAP COVER not recommended!
1 reviews | Active since Jan 2020
If one wants to claim, they come up with things like pre existing conditions just so that you do not get any claims. How should I know my child needs grommets. Terrible service. MEDWAY GAP COVER not recommended!
1 reviews | Active since Jan 2020
Submitted a claim, within 5 days they came back to me, and told me the claims they are not going to pay. But it's been 11 days now that they don't release payment on the claims they are going to pay. Every day I receive a email to tell me they have all my paperwork, the next email I receive is to tell me they have not received my claim forms. And need it again. I have send it to them 4 times. I think it's only to delay payment. Never have I ever experienced more incompetence in my life.
1 reviews | Active since Jan 2020
Submitted a claim, within 5 days they came back to me, and told me the claims they are not going to pay. But it's been 11 days now that they don't release payment on the claims they are going to pay. Every day I receive a email to tell me they have all my paperwork, the next email I receive is to tell me they have not received my claim forms. And need it again. I have send it to them 4 times. I think it's only to delay payment. Never have I ever experienced more incompetence in my life.
1 reviews | Active since Jan 2020
1. Despite assurances that I would be contacted by your claims team, the communication has been inconsistent, delayed, and largely automated. This has caused unnecessary stress and confusion during an already difficult time. 2. I understand that claim assessments can be complex, but the lack of clear guidance and support from your side has left me without the assistance that GAP cover is meant to provide. The onus seems to be placed entirely on me to dispute rejections with the medical aid and providers, which defeats the purpose of having GAP cover in the first place. 3. I find it particularly concerning that multiple claims were rejected based on technicalities such as “lack of authorization” or “scheme rules not followed.” As a member, I rely on GAP cover to protect me from these very shortfalls, and I expected your team to assist in engaging with providers and the scheme to resolve discrepancies, rather than simply passing responsibility back to me. 4. The communication that “the majority of claims are likely to be rejected” is unacceptable. This statement, without clear explanations and proactive support, undermines the value of the cover I have faithfully paid for. Given the above, I request the following: • A full, line-by-line breakdown of all rejected claims, with a plain-language explanation of the reason for each rejection. • Assistance from your team in engaging with Medihelp and the providers to resolve matters where authorisations or motivations can still be obtained. • A clear outline of what next steps I need to take, with your direct guidance and support, rather than generic instructions.
1 reviews | Active since Jan 2020
1. Despite assurances that I would be contacted by your claims team, the communication has been inconsistent, delayed, and largely automated. This has caused unnecessary stress and confusion during an already difficult time. 2. I understand that claim assessments can be complex, but the lack of clear guidance and support from your side has left me without the assistance that GAP cover is meant to provide. The onus seems to be placed entirely on me to dispute rejections with the medical aid and providers, which defeats the purpose of having GAP cover in the first place. 3. I find it particularly concerning that multiple claims were rejected based on technicalities such as “lack of authorization” or “scheme rules not followed.” As a member, I rely on GAP cover to protect me from these very shortfalls, and I expected your team to assist in engaging with providers and the scheme to resolve discrepancies, rather than simply passing responsibility back to me. 4. The communication that “the majority of claims are likely to be rejected” is unacceptable. This statement, without clear explanations and proactive support, undermines the value of the cover I have faithfully paid for. Given the above, I request the following: • A full, line-by-line breakdown of all rejected claims, with a plain-language explanation of the reason for each rejection. • Assistance from your team in engaging with Medihelp and the providers to resolve matters where authorisations or motivations can still be obtained. • A clear outline of what next steps I need to take, with your direct guidance and support, rather than generic instructions.
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