Industry AI Summary
Based on an analysis of recent customer reviews across South African real estate providers, the sector is split into two starkly different experiences. On the sales side, estate agents earn extraordinary personal loyalty, with clients naming individual agents and recommending them in language usually reserved for personal relationships. On the rental and property management side, the experience is defined by deposit disputes, ignored maintenance requests, and a power imbalance that leaves tenants feeling trapped. The same industry that builds remarkable trust through its agents simultaneously erodes it through its management companies.
Industry Strengths
- Agent Professionalism & Service Quality: The sector's standout strength. Estate agents are consistently named by clients and praised for going above and beyond, with deep market knowledge, patience, and genuine dedication. The personal trust generated by individual agents is the primary driver of business in this sector, with clients recommending specific people rather than brands.
Best Estate Agents Companies in South Africa
Sort by service quality:
To rank in best categories, a business must actively reply to reviews and have received 12 or more reviews in the last 12 months. Verified businesses are always shown regardless.
M
Mafadi Property Management
Verified
3.6|322 reviews (last 12 months)|#1 in Estate Agents
TrustIndex6.8
Reply Time177h 21m
NPS-50
AI Score2.2
Replied to 71% of negative reviews
Typically takes 189 hours 56 min to reply
M
Mafadi Property Management
Verified
#1 in Estate Agents
3.6|322 reviews
TrustIndex6.8
Reply Time177h 21m
NPS-50
Replied to 71% of negative reviews
Typically takes 189 hours 56 min to reply
Property Management
1.9Ind. N/A
Best: N/A (N/A)
Agent Quality
3.4Ind. N/A
Best: N/A (N/A)
Communication
1.8Ind. N/A
Best: N/A (N/A)
Transaction Process
2.4Ind. N/A
Best: N/A (N/A)
Trust & Transparency
1.7Ind. N/A
Best: N/A (N/A)
Overall AI Score2.2
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
1.9
Industry: N/ABest: N/A (N/A)
Agent Quality
3.4
Industry: N/ABest: N/A (N/A)
Communication
1.8
Industry: N/ABest: N/A (N/A)
Transaction Process
2.4
Industry: N/ABest: N/A (N/A)
Trust & Transparency
1.7
Industry: N/ABest: N/A (N/A)
Overall AI Score
2.2
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
I
4.5|901 reviews (last 12 months)|#2 in Estate Agents
TrustIndex6.2
Reply Time177h 35m
NPS-60
AI Score3
Replied to 40% of negative reviews
Typically takes 177 hours 35 min to reply
I
#2 in Estate Agents
4.5|901 reviews
TrustIndex6.2
Reply Time177h 35m
NPS-60
Replied to 40% of negative reviews
Typically takes 177 hours 35 min to reply
Property Management
2.2Ind. N/A
Best: N/A (N/A)
Agent Quality
4.1Ind. N/A
Best: N/A (N/A)
Communication
2.8Ind. N/A
Best: N/A (N/A)
Transaction Process
3.8Ind. N/A
Best: N/A (N/A)
Trust & Transparency
1.9Ind. N/A
Best: N/A (N/A)
Overall AI Score3
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
2.2
Industry: N/ABest: N/A (N/A)
Agent Quality
4.1
Industry: N/ABest: N/A (N/A)
Communication
2.8
Industry: N/ABest: N/A (N/A)
Transaction Process
3.8
Industry: N/ABest: N/A (N/A)
Trust & Transparency
1.9
Industry: N/ABest: N/A (N/A)
Overall AI Score
3
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
C
Central Developments
Verified
4.1|485 reviews (last 12 months)|#3 in Estate Agents
TrustIndex5.1
Reply Time58h 18m
NPS10
AI Score3.7
Replied to 52% of negative reviews
Typically takes 67 hours 21 min to reply
C
Central Developments
Verified
#3 in Estate Agents
4.1|485 reviews
TrustIndex5.1
Reply Time58h 18m
NPS10
Replied to 52% of negative reviews
Typically takes 67 hours 21 min to reply
Property Management
4Ind. N/A
Best: N/A (N/A)
Agent Quality
4.2Ind. N/A
Best: N/A (N/A)
Communication
3.9Ind. N/A
Best: N/A (N/A)
Transaction Process
4.2Ind. N/A
Best: N/A (N/A)
Trust & Transparency
2.4Ind. N/A
Best: N/A (N/A)
Overall AI Score3.7
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
4
Industry: N/ABest: N/A (N/A)
Agent Quality
4.2
Industry: N/ABest: N/A (N/A)
Communication
3.9
Industry: N/ABest: N/A (N/A)
Transaction Process
4.2
Industry: N/ABest: N/A (N/A)
Trust & Transparency
2.4
Industry: N/ABest: N/A (N/A)
Overall AI Score
3.7
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
A
Afhco Property Management
Verified
1.1|138 reviews (last 12 months)|#4 in Estate Agents
TrustIndex0
Reply Time18h 57m
NPS-84
AI Score0.8
Replied to 54% of negative reviews
Typically takes 19 hours 38 min to reply
A
Afhco Property Management
Verified
#4 in Estate Agents
1.1|138 reviews
TrustIndex0
Reply Time18h 57m
NPS-84
Replied to 54% of negative reviews
Typically takes 19 hours 38 min to reply
Property Management
0.8Ind. N/A
Best: N/A (N/A)
Agent Quality
0.9Ind. N/A
Best: N/A (N/A)
Communication
0.8Ind. N/A
Best: N/A (N/A)
Transaction Process
0.9Ind. N/A
Best: N/A (N/A)
Trust & Transparency
0.7Ind. N/A
Best: N/A (N/A)
Overall AI Score0.8
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
0.8
Industry: N/ABest: N/A (N/A)
Agent Quality
0.9
Industry: N/ABest: N/A (N/A)
Communication
0.8
Industry: N/ABest: N/A (N/A)
Transaction Process
0.9
Industry: N/ABest: N/A (N/A)
Trust & Transparency
0.7
Industry: N/ABest: N/A (N/A)
Overall AI Score
0.8
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
O
4.8|143 reviews (last 12 months)|#5 in Estate Agents
TrustIndex0
Reply Time1h 31m
NPS72
AI Score4.6
Replied to 83% of negative reviews
Typically takes 22 min to reply
O
#5 in Estate Agents
4.8|143 reviews
TrustIndex0
Reply Time1h 31m
NPS72
Replied to 83% of negative reviews
Typically takes 22 min to reply
Property Management
4.5Ind. N/A
Best: N/A (N/A)
Agent Quality
4.7Ind. N/A
Best: N/A (N/A)
Communication
4.6Ind. N/A
Best: N/A (N/A)
Transaction Process
4.6Ind. N/A
Best: N/A (N/A)
Trust & Transparency
4.4Ind. N/A
Best: N/A (N/A)
Overall AI Score4.6
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
4.5
Industry: N/ABest: N/A (N/A)
Agent Quality
4.7
Industry: N/ABest: N/A (N/A)
Communication
4.6
Industry: N/ABest: N/A (N/A)
Transaction Process
4.6
Industry: N/ABest: N/A (N/A)
Trust & Transparency
4.4
Industry: N/ABest: N/A (N/A)
Overall AI Score
4.6
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
R
RE/MAX of Southern Africa
Verified
1.7|68 reviews (last 12 months)|#6 in Estate Agents
TrustIndex0
Reply Time19h 3m
NPS-79
AI Score1.3
Replied to 11% of negative reviews
Typically takes 19 hours 3 min to reply
R
RE/MAX of Southern Africa
Verified
#6 in Estate Agents
1.7|68 reviews
TrustIndex0
Reply Time19h 3m
NPS-79
Replied to 11% of negative reviews
Typically takes 19 hours 3 min to reply
Property Management
0.9Ind. N/A
Best: N/A (N/A)
Agent Quality
1.5Ind. N/A
Best: N/A (N/A)
Communication
1.3Ind. N/A
Best: N/A (N/A)
Transaction Process
2Ind. N/A
Best: N/A (N/A)
Trust & Transparency
0.9Ind. N/A
Best: N/A (N/A)
Overall AI Score1.3
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
0.9
Industry: N/ABest: N/A (N/A)
Agent Quality
1.5
Industry: N/ABest: N/A (N/A)
Communication
1.3
Industry: N/ABest: N/A (N/A)
Transaction Process
2
Industry: N/ABest: N/A (N/A)
Trust & Transparency
0.9
Industry: N/ABest: N/A (N/A)
Overall AI Score
1.3
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
E
4.7|130 reviews (last 12 months)|#7 in Estate Agents
TrustIndex0
Reply Time5h 53m
NPS81
AI Score4.3
Replied to 100% of negative reviews
Typically takes 12 hours 35 min to reply
E
#7 in Estate Agents
4.7|130 reviews
TrustIndex0
Reply Time5h 53m
NPS81
Replied to 100% of negative reviews
Typically takes 12 hours 35 min to reply
Property Management
N/AInd. N/A
Best: N/A (N/A)
Agent Quality
4.4Ind. N/A
Best: N/A (N/A)
Communication
4.4Ind. N/A
Best: N/A (N/A)
Transaction Process
4.3Ind. N/A
Best: N/A (N/A)
Trust & Transparency
4.1Ind. N/A
Best: N/A (N/A)
Overall AI Score4.3
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
N/A
Industry: N/ABest: N/A (N/A)
Agent Quality
4.4
Industry: N/ABest: N/A (N/A)
Communication
4.4
Industry: N/ABest: N/A (N/A)
Transaction Process
4.3
Industry: N/ABest: N/A (N/A)
Trust & Transparency
4.1
Industry: N/ABest: N/A (N/A)
Overall AI Score
4.3
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
C
City Property
Verified
1.6|84 reviews (last 12 months)|#8 in Estate Agents
TrustIndex0
Reply Time62h 17m
NPS-49
AI Score1.4
Replied to 85% of negative reviews
Typically takes 68 hours 41 min to reply
C
City Property
Verified
#8 in Estate Agents
1.6|84 reviews
TrustIndex0
Reply Time62h 17m
NPS-49
Replied to 85% of negative reviews
Typically takes 68 hours 41 min to reply
Property Management
1.2Ind. N/A
Best: N/A (N/A)
Agent Quality
1.9Ind. N/A
Best: N/A (N/A)
Communication
1.1Ind. N/A
Best: N/A (N/A)
Transaction Process
1.5Ind. N/A
Best: N/A (N/A)
Trust & Transparency
1.1Ind. N/A
Best: N/A (N/A)
Overall AI Score1.4
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
1.2
Industry: N/ABest: N/A (N/A)
Agent Quality
1.9
Industry: N/ABest: N/A (N/A)
Communication
1.1
Industry: N/ABest: N/A (N/A)
Transaction Process
1.5
Industry: N/ABest: N/A (N/A)
Trust & Transparency
1.1
Industry: N/ABest: N/A (N/A)
Overall AI Score
1.4
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
Q
2|54 reviews (last 12 months)|#9 in Estate Agents
TrustIndex0
Reply Time86h 31m
NPS-47
AI Score1.7
Replied to 66% of negative reviews
Typically takes 117 hours 16 min to reply
Q
#9 in Estate Agents
2|54 reviews
TrustIndex0
Reply Time86h 31m
NPS-47
Replied to 66% of negative reviews
Typically takes 117 hours 16 min to reply
Property Management
N/AInd. N/A
Best: N/A (N/A)
Agent Quality
N/AInd. N/A
Best: N/A (N/A)
Communication
N/AInd. N/A
Best: N/A (N/A)
Transaction Process
N/AInd. N/A
Best: N/A (N/A)
Trust & Transparency
N/AInd. N/A
Best: N/A (N/A)
Overall AI Score1.7
Industry: 2.8Best: 4.8 (O-Yes Properties)Property Management
N/A
Industry: N/ABest: N/A (N/A)
Agent Quality
N/A
Industry: N/ABest: N/A (N/A)
Communication
N/A
Industry: N/ABest: N/A (N/A)
Transaction Process
N/A
Industry: N/ABest: N/A (N/A)
Trust & Transparency
N/A
Industry: N/ABest: N/A (N/A)
Overall AI Score
1.7
Industry: 2.8Best: 4.8 (O-Yes Properties)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
P
Plus Group Properties
Verified
4.5|189 reviews (last 12 months)|#10 in Estate Agents
TrustIndex0
Reply Time4h 25m
NPS82
AI Score4
Replied to 77% of negative reviews
Typically takes 3 hours 2 min to reply
P
Plus Group Properties
Verified
#10 in Estate Agents
4.5|189 reviews
TrustIndex0
Reply Time4h 25m
NPS82
Replied to 77% of negative reviews
Typically takes 3 hours 2 min to reply
Property Management
3Ind. N/A
Best: N/A (N/A)
Agent Quality
4.6Ind. N/A
Best: N/A (N/A)
Communication
4.1Ind. N/A
Best: N/A (N/A)
Transaction Process
4.3Ind. N/A
Best: N/A (N/A)
Trust & Transparency
3.8Ind. N/A
Best: N/A (N/A)
Overall AI Score4
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)Property Management
3
Industry: N/ABest: N/A (N/A)
Agent Quality
4.6
Industry: N/ABest: N/A (N/A)
Communication
4.1
Industry: N/ABest: N/A (N/A)
Transaction Process
4.3
Industry: N/ABest: N/A (N/A)
Trust & Transparency
3.8
Industry: N/ABest: N/A (N/A)
Overall AI Score
4
Industry: 3.1Best: 4.8 (Pro-Namic Real Estate)
4.5-5 Excellent 3.5-4.5 Great 2.5-3.5 Average 1.5-2.5 Poor <1.5 Terrible
Frequently Asked Questions About Estate Agents
What are the best-rated Estate Agents companies in South Africa?
The highest-rated Estate Agents companies in South Africa on Hellopeter, ranked by TrustIndex, are:
- Mafadi Property Management — TrustIndex 6.8 out of 10, 322 reviews (last 12 months)
- Igrow Wealth Investments — TrustIndex 6.2 out of 10, 901 reviews (last 12 months)
- Central Developments — TrustIndex 5.1 out of 10, 485 reviews (last 12 months)
TrustIndex combines customer sentiment and a business's responsiveness to negative reviews. For theme-specific leaders, see the Best-in-Class breakdown earlier on this page.
How do customers rate Estate Agents providers in South Africa?
Across 10 Estate Agents providers on Hellopeter, the average star rating is 3.3 out of 5, based on 2 514 reviews in the last 12 months. The top Estate Agents providers score 4.5+; providers in the bottom tier score below 1.7.
What should consumers look for in a Estate Agents provider?
For Estate Agents in South Africa, the same quality markers that distinguish the best Real Estate companies apply: The best real estate companies bridge the gap between their sales excellence and their property management. They apply the same standards of professionalism, responsiveness, and personal accountability that their agents demonstrate in transactions to the way they manage rentals. They return deposits promptly with clear, documented breakdowns. They respond to maintenance requests within 24-48 hours. They communicate proactively and treat tenants with the same care they give buyers. In a sector where the sales side proves that exceptional service is possible, the best companies ensure the rental side delivers it too. --- *"Our AI analysis examines the content of customer reviews across major providers in this industry to identify the key themes that define customer experience. Themes and scores reflect what customers actually describe in their reviews, not simply their star ratings."*
What does Hellopeter's AI analyse for Estate Agents?
Hellopeter's AI analyses Estate Agents providers across key service themes including Rental & Property Management, Agent Professionalism & Service Quality, Communication & Responsiveness, Transaction Process & Efficiency, Trust, Transparency & Financial Handling. Each theme is scored based on the sentiment and detail of real customer reviews. How does Hellopeter analyse companies? →
How does Estate Agents compare to other Real Estate subcategories?
Estate Agents is one of the reviewed subcategories within Real Estate on Hellopeter. Customer feedback in this subcategory tends to focus on the same five service themes used to score the parent industry, with Rental & Property Management typically the most scrutinised area in Estate Agents.